Brand Marketing Manager

Brand Marketing Manager

About our Client
Our client is the UK’s largest distributor to convenience retailers, based in the heart of Birmingham City Centre, minutes from transport links. As a dynamic and innovative businesses dedicated to delivering exceptional results, they are committed to pushing the boundaries of what is possible and taking on exciting brands that make a real impact. They believe in fostering a collaborative and inclusive work environment that values creativity, accountability and growth.

Working with some of the world’s leading brands and categories of fast-moving goods such as Liquid Death and American Candy, they supply 12,000+ convenience stores and major national retailers such as Morrison’s, Co-op, SPAR and more.

About the Role
You will be responsible for developing and implementing strategic marketing initiatives to enhance brand awareness, drive customer engagement and increase market share. Working closely with cross-functional teams, you will have the opportunity to shape and execute marketing campaigns that resonate with our target audiences and elevate brand presence in the market.

Key Responsibilities

• Ownership, development and execution of comprehensive marketing strategies to promote brand visibility and achieve business objectives.
• Collaborate with the creative team to develop compelling brand messaging and marketing collateral across various channels, including digital, print, and social media.
• Strategise, plan and execute integrated marketing campaigns to drive customer acquisition, retention and loyalty.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape.
• Monitor and analyse key performance metrics to measure the effectiveness of marketing initiatives and optimise campaign performance.
• Manage the brand marketing budget and allocate resources effectively to maximise ROI.
• Build and maintain strong relationships with external partners, including agencies, media outlets and industry influencers.
• Keep up to date with latest trends and best practices in brand marketing and recommend innovative strategies to keep our brands competitive

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in brand marketing, with a track record of successfully developing and executing marketing campaigns.
• Strong creative and strategic thinking skills, with the ability to translate brand objectives into actionable marketing plans.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.
• Results-driven mindset with a focus on achieving measurable outcomes and driving business growth.
• Team player with strong leadership qualities, capable of motivating and inspiring team members to achieve excellence.

Benefits & Perks

• Competitive salary
• Casual dress code
• Company discount