Understanding Business Model Canvas with real life examples

What you'll learn

• Different components of business model

• Examples to show how different companies use business model canvas

• how to fill up business model canvas

• Tips on writing business plans

Reed courses certificate of completion

Digital certificate - Included

• Introduction 29:08

  • 1: Lecture-1. Business Model Canvas - Brief Introduction Preview 10:46
  • 2: Lecture-2. How does it begin and starts Preview 10:29
  • 3: Lecture-3 - Problems Solving Opportunities Preview 07:53

• Component of Business Model 29:11

  • 4: Lecture-4- Customers and Value Proposition 06:50
  • 5: Lecture-5 - Channels of Distribution and Customer Relationships 05:08
  • 6: Lecture-6 - Revenue Streams and Key Resources 10:38
  • 7: Lecture-7 - Key Activities, Partners and Cost 06:35

• Case Study 40:29

  • 8: Lecture-8. Business Model of ALIBABA to explain different components-HD 19:24
  • 9: Lecture-9. Business Model of IKEA Explained-HD 11:56
  • 10: Lecture-10 - An Practical Example to Demonstrate how different compoents work in 09:09

• Basics of Business Plan 40:40

  • 11: Lecture-11 - Business Plan Component - Exec Summary-HD 03:08
  • 12: Lecture-12 - Business Plan Component - Exec Summary-Key things-HD 03:57
  • 13: Lecture-13 - Maket Sizing Concepts and Financial Model to Calculate Market Acces 15:20
  • 14: Lecture-14 - Marketing Sizing Method-HD 06:58
  • 15: Lecture-15- Rest of Financial Model and B Plan-HD 11:17

Business Model Canvas is strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.

The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder[4] based on his earlier work on business model ontology. Since the release of Osterwalder's work around 2008, new canvases for specific niches have appeared.

This course was recorded during a live class with startup founders who do not have any formal background in accounting and finance. Course contents, speed, and explanations are designed keeping in mind those users, hence other users may find it slow and sometimes repetitive. I repeated a few things just to make my audience understand and absorb concepts.

Deriving financial plan and blending with business models

· Business Model – Components

· how each business model component is represented in financial plan

· Interwind different components to make a complete business plan.

· Case Study – Alibaba, IKEA and new startup

• Infrastructure

  • Key Activities: The most important activities in executing a company's value proposition. An example for Bic, the pen manufacturer, would be creating an efficient supply chain to drive down costs.

  • Key Resources: The resources that are necessary to create value for the customer. They are considered assets to a company that are needed to sustain and support the business. These resources could be human, financial, physical and intellectual.

  • Partner Network: In order to optimize operations and reduce risks of a business model, organizations usually cultivate buyer-supplier relationships so they can focus on their core activity. Complementary business alliances also can be considered through joint ventures or strategic alliances between competitors or non-competitors.

• Offering

  • Value Propositions: The collection of products and services a business offers to meet the needs of its customers. According to Osterwalder (2004), a company's value proposition is what distinguishes it from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability.

    • The value propositions may be:

      • Quantitative – price and efficiency

      • Qualitative – overall customer experience and outcome

• Customers

  • Customer Segments: To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on their different needs and attribute to ensure appropriate implementation of corporate strategy to meet the characteristics of selected groups of clients. The different types of customer segments include:

    • Mass Market: There is no specific segmentation for a company that follows the Mass Market element as the organization displays a wide view of potential clients. e.g. Car

    • Niche Market: Customer segmentation based on the specialized needs and characteristics of its clients. e.g. Rolex

    • Segmented: A company applies additional segmentation within the existing customer segment. In the segmented situation, the business may further distinguish its clients based on gender, age, and/or income.

    • Diversify: A business serves multiple customer segments with different needs and characteristics.

    • Multi-Sided Platform / Market: For a smooth day-to-day business operation, some companies will serve mutually dependent customer segments. A credit card company will provide services to credit card holders while simultaneously assisting merchants who accept those credit cards.

  • Channels: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company's value proposition in ways that are fast, efficient and cost-effective. An organization can reach its clients through its own channels (store front), partner channels (major distributors), or a combination of both.

  • Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. That element should address three critical steps on a customers relationship: How the business will get new customers, how the business will keep customers purchasing or using its services and how the business will grow its revenue from its current customers. Various forms of customer relationships include:

    • Personal Assistance: Assistance in a form of employee-customer interaction. Such assistance is performed during sales and/or after sales.

    • Dedicated Personal Assistance: The most intimate and hands-on personal assistance in which a sales representative is assigned to handle all the needs and questions of a special set of clients.

    • Self Service: The type of relationship that translates from the indirect interaction between the company and the clients. Here, an organization provides the tools needed for the customers to serve themselves easily and effectively.

    • Automated Services: A system similar to self-service but more personalized as it has the ability to identify individual customers and their preferences. An example of this would be Amazon making book suggestions based on the characteristics of previous book purchases.

    • Communities: Creating a community allows for direct interactions among different clients and the company. The community platform produces a scenario where knowledge can be shared and problems are solved between different clients.

    • Co-creation: A personal relationship is created through the customer's direct input to the final outcome of the company's products/services.

• Finances

  • Cost Structure: This describes the most important monetary consequences while operating under different business models. A company's DOC.

    • Classes of Business Structures:

      • Cost-Driven – This business model focuses on minimizing all costs and having no frills. e.g. Low-cost airlines

      • Value-Driven – Less concerned with cost, this business model focuses on creating value for products and services. e.g. Louis Vuitton, Rolex

    • Characteristics of Cost Structures:

      • Fixed Costs – Costs are unchanged across different applications. e.g. salary, rent

      • Variable Costs – Costs vary depending on the amount of production of goods or services. e.g. music festivals

      • Economies of Scale – Costs go down as the number of goods are ordered or produced.

      • Economies of Scope – Costs go down due to incorporating other businesses that have a direct relation to the original product.

• Startup Founders and Co founder
• Business Executives

• Previous classes on this startup finance series

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