Skip to content
Play overlay
Preview this course

Public Relations Crisis Management Case studies

See where Dove, H&M, Adidas & Pepsi went wrong - learn from their mistakes and avoid a social media disaster


ELITExMentor

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
3.3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

Add to basket or enquire

Overview

Do you believe in making a real positive impact on people?

In this course, we reveal all the behind-the-scenes principles of Campaigns with good intentions gone wrong on a global scale, created by some of the top marketers in the world. We will analyze everything in detail to create practical learning lessons that you can implement in your own business if:

- You're going through a branding nightmare yourself

- You're experiencing or want to avoid any PR nightmares in the future

- You're interested in how to shape your business from the start, to ensure a healthy community of clients.

This course will focus on a great fundamentals overview of every single relevant sales platform. We will include case studies and step-by-step walkthroughs so you can start with confidence as a social media marketeer, PR manager, or branding manager.

Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?

In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting-edge advice out there.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

6
sections
28
lectures
3h 17m
total

Course media

Description

If you've ever struggled with dealing with a media backlash, or helping clients with diversity and giving them insights into where it all went wrong, and how to avoid it in the future. Or knowing how to set up a campaign in a way that maximizes the scripts you write for your clients. Then you'll definitely love having access to our team.

We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.

This specific ELITEx Case study course is approx. 2 hours and more heavily focused on analyzing Case studies to draw practical learnings for your career. In this course, we will be focused on:

  1. Introduction

  2. Case studies

  3. Expert interviews (Some surprise marketing champions and global corporates giving that much-needed perspective)

Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.

Extra Expert interviews included.

* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...

A BRAND NEW WAY TO WRITE IMPACTFUL COMMUNICATION FOR YOUR SOCIAL MEDIA ADS!

Do you also find it extremely difficult to focus and stay in the moment – where you are actually enjoying writing for ads without worrying about "triggering" someone in a negative way?

For the first time ever, as ELITEx, we’re diving deeper into the top global marketing nightmares to explore what you should avoid (or implement) in the future before starting any campaign.

We’ll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.

IS THIS PERFECT FOR YOU?

This is perfect for you if you’re a business owner, freelancer, or student that is looking to create a career path and wants to learn proven marketing strategies and practices... Whether you're a beginner or seasoned marketing expert we'll cover the basics of marketing in this course.

Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events.

GET READY!

If you ever wondered how to start your copywriting career or explain certain practices to your team… but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.


...

We’ll be walking you step by step through the following:

FUNDAMENTALS OF GLOBAL SOCIAL MEDIA STRATEGIES IN DIFFERENT INDUSTRIES

Learn what to avoid when writing ads in each major industry (from e-commerce to content marketing), start and automate the marketing process, get interaction on a global scale, and much more...

+ MANY EXTRAS

...

Who is this course for?

  • Copywriting, Marketing, Social Media & Digital Marketing Training

  • Public relations (PR), Branding & Campaigns

  • Starting with ad writing and include diversity in a meaningful way

  • Learning the fundamentals of things that go wrong and how to explain them to others

  • Beginners who are starting with campaigns or copywriting, and in the tech sector or a startup/scaleup

  • Ad management

  • Social Media management

  • Branding training topics

  • Campaign exercises

  • Advertising strategies

  • Beginner training

  • Training your writing team

  • How to guide your ad writing team

  • Great step-by-step process and history to explain marketing case studies better to beginners

Requirements

  • This course is for beginners

  • We cover essentials and fundamentals that every certified social media manager needs to know

  • No experience needed, only a will to learn, ask and grow

  • Focused on businesses & startups who are looking to explore different social platforms

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.