Professional Diploma in Digital Marketing and SEO

The College of Contract Management‘s Digital Marketing and SEO course is a practical training course primarily focused on raising your website’s search engine rank. It’s a live online course that will guide you week-by-week through the (organic and white hat) tricks of the trade. You will explore the digital marketing process, organic SEO, onsite and offsite optimisation and plenty more. By the end of the course, you will be able to optimise your website and therefore increase your sales and grow your business.

Our live online lectures mean that you then get the interactive benefits of a classroom environment from the comfort of your own home. You can ask questions during the lecture and discuss topics with your classmates. Despite the huge benefit of this, the primary benefit of studying your SEO course online is that your study is flexible. Therefore, we record all of our live online lectures so that you can watch them at a time that suits you. The flexible nature and manageable hours of this Digital Marketing and SEO course mean that you can continue to work full time while you study.

The Professional Diploma in Digital Marketing and SEO course is made up of the following 4 modules:

• 1. Offsite Optimisation
• 2. Onsite Optimisation
• 3. Search Engine Marketing
• 4. SEO Writing & Content Development

Learning Objectives

Throughout the Digital Marketing and SEO course, you will:

• Learn how to use digital marketing strategies to increase sales and grow your business.
• Gain the ability to apply organic SEO through white hat methodologies that will then bring high traffic to your website.
• Obtain skills in the basics of inbound marketing, SEO, landing pages, blogging, conversion optimisation, lead nurturing and email marketing. Also, learn how they all work together to create a cohesive and effective inbound marketing strategy.
• Learn how to apply digital marketing tactics to Facebook, Twitter, Instagram, LinkedIn and Pinterest.
• Audit your organisation’s current website and recognise the fundamentals of web analytics. Learn how to create a Google Analytics account in order to glean insights into your traffic and audience.
• Gain the ability to build and publish a well-structured, high-performance optimised website through on-site SEO techniques.
• Understand organic search marketing strategies that will boost conversions, stand out against competitors and ensure the best possible Return on Investment.
• Utilise and understand paid search, how it differs from organic search and the key benefits of both.
• Plan and execute a content marketing strategy in a cost-effective manner in order to obtain the best results.
• Learn how to apply digital marketing methods then select the best digital and social media tools for your target audience.

There are no specific entry requirements for this Professional Diploma in Digital Marketing and SEO course. However, you must be at least 18 years old. The course is designed for, but not limited to, digital marketing professionals

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