Marketing Training Course with Marketing Research & Communication

Did you know that the global marketing industry is projected to reach £392 billion by 2026, according to the latest reports? Dive into the dynamic world of Marketing with our comprehensive Training Course, designed to equip you with the essential skills needed to navigate the ever-evolving landscape. From understanding the Basics of Marketing to dissecting Consumer Buying Behaviour, this course covers 17 modules that form the backbone of strategic marketing prowess.

Learning Outcomes:

• Master the foundational principles in the Basics of Marketing to build a solid understanding.
• Navigate the intricacies of the marketing process, dissecting each stage for comprehensive insight.
• Develop strategic thinking in crafting effective marketing strategies tailored to diverse environments.
• Explore the critical facets of Market Segmentations, enabling targeted and impactful campaigns.
• Analyse and predict Consumer Buying Behaviour to shape products and services for optimal appeal.
• Gain proficiency in Product and Branding Strategies to carve a distinctive market presence.
• Acquire in-depth knowledge of Marketing Channels, Integrated Communications, and Advertising.

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Embark on a transformative journey through the intricacies of Marketing with our comprehensive training course. Uncover the secrets of strategic marketing, from mastering the basics to honing your skills in market research and product strategy. With 17 modules, each delving into a crucial aspect of the marketing realm, you'll emerge well-versed in the art of crafting impactful campaigns. Our course provides a theoretical foundation, paving the way for your future success in the dynamic field of Marketing.

Join us on this educational adventure, and let the power of marketing principles elevate your understanding and career prospects. Enrol now and become a master of Marketing!

Course Curriculum:

• Module 01: Basics of Marketing
• Module 02: The Process of Marketing
• Module 03: Strategic Marketing
• Module 04: Marketing Environment
• Module 05: Market Segmentations
• Module 06: Consumer Buying Behaviour
• Module 07: Business Markets and Buying Behaviour
• Module 08: Marketing Research
• Module 09: Product Strategy
• Module 10: Branding Strategy
• Module 11: Product Life Cycle
• Module 12: Pricing Strategy
• Module 13: Marketing Channels
• Module 14: Integrated Marketing Communications
• Module 15: Advertising and Sales Promotion
• Module 16: Personal Selling and Public Relations
• Module 17: Direct and Digital Marketing

• Marketing enthusiasts seeking a comprehensive theoretical foundation.
• Business professionals eager to enhance their marketing knowledge.
• Entrepreneurs aiming to develop effective marketing strategies for their ventures.
• Students aspiring to build a strong academic base in Marketing.

• Marketing Manager: £30,000 - £60,000 per year
• Digital Marketing Specialist: £25,000 - £45,000 per year
• Market Research Analyst: £20,000 - £40,000 per year
• Advertising Account Executive: £18,000 - £30,000 per year
• Brand Manager: £28,000 - £50,000 per year
• Social Media Manager: £25,000 - £45,000 per year

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