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Customer Relationship Management and Customer Satisfaction

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Summary

Price
£15 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of completion - Digital certificate - Free
  • Certificate of completion - Hard copy certificate - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

In a marketplace once dominated by sellers, the adage "The customer is king" marks a transformation. Today, customer service is the beating heart of this kingdom, a royal sceptre shaping business success. Customer Service course on Customer Relationship Management and Customer Satisfaction unearths the gold standard of customer service, equipping you to serve the king - the customer - with grace and proficiency.

Learning Outcomes

  • Grasp the essential concepts and practices in customer service delivery, heightening the quality of your customer interactions.
  • Learn how to organise customer service delivery, ensuring smooth operations and customer satisfaction.
  • Understand the structure of customer service, enhancing your ability to build effective customer service strategies.
  • Become proficient in Customer Relationship Management (CRM), a pivotal tool in maintaining robust customer relationships.
  • Explore the relationship between customer satisfaction and brand loyalty, gaining insights into the dynamics of customer behaviour.
  • Develop skills in monitoring and resolving customers’ complaints and problems, improving your customer service approach.

Certificates

Certificate of completion - Digital certificate

Digital certificate - Included

Certificate of completion - Hard copy certificate

Hard copy certificate - £9.99

Inside the UK student have to pay an additional delivery fee of £10, whereas International students are required to pay an additional fee of £19.99 to receive a hard copy of the certificate delivered to their address.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Customer service is no longer a mere afterthought, it is the central pillar of successful businesses. Customer Service course guides you on a journey through the kingdom of customer service, starting with its fundamental concepts and practices. You'll explore the structure of customer service, learn how to organise service delivery, and delve into the world of Customer Relationship Management (CRM).

As the journey progresses, you'll discover the nuanced relationship between customer satisfaction and brand loyalty, appreciating the art of nurturing this delicate balance. The final stretch of the course focuses on handling customers' complaints and problems, a critical facet of customer service. The journey concludes with an exploration of social media tools and channels for business, underscoring their role in modern customer service.

Who is this course for?

  • Customer Service Representatives seeking to enhance their customer relationship management skills.
  • Managers and Supervisors in the retail or service industry who oversee customer service operations.
  • Entrepreneurs interested in improving customer satisfaction and brand loyalty for their businesses.
  • Marketing and Sales Professionals seeking to understand the role of customer service in brand perception.
  • Individuals considering a career shift into customer service or customer relationship management.

Career path

  • Customer Service Representative: £19,000 annually in the UK.
  • Customer Service Manager: £29,000 annually in the UK.
  • Customer Relationship Manager: £37,000 annually in the UK.
  • Head of Customer Service: £51,000 annually in the UK.
  • Customer Satisfaction Analyst: £30,000 annually in the UK.
  • Social Media Manager: £32,000 annually in the UK.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.