Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads
05 Courses | CPDQE Accredited | Dual Certificates | Lifetime Access
Skill Arts
Summary
- CPDQE Certificate on Advertising Diploma - Free
- Reed Courses Certificate of Completion - Free
- Tutor is available to students
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Overview
Why Study This Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Diploma?
- IAB UK projects digital ad spending in the UK to hit £28.8 billion by 2025.
- Advertising jobs in the UK have grown 14% year-on-year.
- The average advertising salary in the UK sits at £42,000 per year.
- Global advertising expenditure to reach $873 billion by 2025.
This Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Diploma Comprises The Following Courses:
- Course 01: Native Advertising
- Course 02: Search Advertising
- Course 03: SEO For Beginners
- Course 04: Social Media Marketing
- Course 05: Google Ads Mastery
Learning Outcomes:
- Design advertising campaigns that blend seamlessly with content, creating non-intrusive advertising strategies.
- Develop search advertising aligned with user queries, securing prominent placement on search engine results pages.
- Learn SEO basics to optimize content for better visibility, ranking, and organic traffic through effective advertising.
- Apply social media advertising strategies to boost engagement, brand recognition, and conversions.
- Manage Google Ads campaigns for precise targeting, effective reach, and optimized advertising ROI.
CPDQE Accreditation
This Advertising Course is CPDQE accredited. CPD is a globally recognised parameter for continuous professional development acknowledged by thousands of professional bodies, employers and academic institutions in the UK and around the world.
Dual Certificates
After completing this Advertising Course, you will receive a course completion certificate from Reed. Also, you will receive a CPDQE-accredited signed certificate from SkillArts.
Certificates
CPDQE Certificate on Advertising Diploma
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
Curriculum
Course media
Description
Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Course Syllabus
➥ Course 01: Native Advertising
This course provides a comprehensive overview of Native Advertising, focusing on seamlessly integrating advertising content within the natural flow of user experiences across various platforms. It covers the strategies to create subtle, yet effective ads that align with the look and feel of the host platform, ensuring your message reaches the target audience in a non-disruptive manner. You will learn about crafting headlines, storytelling techniques, and data analysis to measure the impact of Native Advertising campaigns.
➥ Course 02: Search Advertising
Search Advertising is essential for capturing potential customers through search engine queries. This course dives deep into designing, launching, and optimizing effective Search Advertising campaigns using relevant keywords that align with user intent. Learn how to analyze search trends, refine your ad copy for maximum impact, and target audiences based on behavior, location, and interests. You'll also gain insights into measuring performance and refining your approach for better results.
➥ Course 03: SEO For Beginners
This SEO course introduces fundamental concepts like keyword research, on-page and off-page SEO, and link-building strategies. It emphasizes the importance of optimizing website architecture, content, and metadata for search engines. Students will explore tools and techniques for analyzing website performance and identifying opportunities to enhance search rankings, ultimately leading to increased organic traffic.
➥ Course 04: Social Media Marketing
Social Media Marketing is a vital part of the advertising mix. This course explores the nuances of advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn to develop content strategies tailored to each network, craft engaging posts, run targeted ad campaigns, and analyze metrics to refine your social media approach. By the end of this module, you'll be able to create high-impact campaigns that boost brand visibility and drive measurable business growth.
➥ Course 05: Google Ads Mastery
Google Ads is a powerful tool for online advertising. In this course, you'll learn to design, implement, and manage successful campaigns across Google's advertising network. Gain practical skills in keyword selection, bid management, ad copywriting, and audience targeting. Understand how to optimize campaigns for conversions and leverage data insights to achieve better ROI. Additionally, you will explore remarketing techniques and advanced strategies to maximize ad reach and effectiveness.
Who is this course for?
- Advertisement Manager
- Paid Media Manager
- Campaign Manager PPC & Paid Social
This course will pave the way for higher study in the field of Advertising. You can enrol on higher level Advertising courses, such as:
- Level 3 NCFE Diploma in Advertising and Marketing
- Level 4 NCFE Extended Diploma in Advertising and Marketing
- Level 5 NCFE Higher National Diploma in Advertising and Marketing
- Level 6 NCFE Bachelor's Degree in Advertising and Marketing
- Level 7 NCFE Master's Degree in Advertising and Marketing
- CIM Level 3 Certificate in Professional Advertising
- CIM Level 4 Diploma in Professional Advertising
- CIM Level 5 Advanced Diploma in Professional Advertising
- CIM Level 6 Postgraduate Diploma in Professional Advertising
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
