Get to grips with digital marketing and gain a highly respected qualification accredited by the Chartered Institute of Marketing (CIM). Course Description
A qualification from the Chartered Institute of Marketing - the world's largest professional marketing body will open up career opportunities that before seemed impossible.
Anyone working in digital marketing will need to be familiar with terms such as Search EngineOptimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation – and accredited by the CIM – this course covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. You will also look at digital metrics, legislation, regulation and codes of practice.
Qualification
Whether you’re an experienced traditional marketer, or looking to break into the sector, this course will ensure you understand the impact of the internet on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques.
The CAM Diploma in Digital Marketing will add value to your CV and make it stand out to prospective employers. It demonstrates your commitment to and knowledge of the subject, and your drive for personal development.
Course Content
1. Digital Marketing Essentials 2. Digital Marketing Planning 3. Marketing & Consumer Behaviour – double unit
CIM Membership
Included in the course price is 1 year’s CIM membership. With over 50,000 members and a presence in over 130 countries worldwide, the Chartered Institute of Marketing sets the standards for marketers, ensuring the skills you develop are recognized, relevant and applicable to any business you choose to work for.
Tutors
You will have unlimited access to your personal Tutor via phone, post or online. From the day you enrol, we are committed to helping you successfully complete your course – and take the next step.
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