Course Details: Master of Science in Global Marketing

The aim of this programme is to provide you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organisational strategy.

You will also learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.

Core modules include Strategic Organisation, Managing Finance, International Business and Emerging Markets, Managing in a Multicultural Context, Marketing Management, and Marketing Research. You will then specialise by choosing to study two of the following four elective modules: Consumer Behaviour, Marketing of Services, New Media & Social Network Marketing, and Global Account Management. You will complete your degree with an original dissertation.

You should graduate with the personal and business skills and the specialist knowledge needed for a wide range of global marketing and management positions in both the private and public sector. You should also be equipped to understand and apply marketing information in more general management positions. In any case, you will be fully prepared to make a positive contribution to any organisation operating in a multicultural environment.

Programme structure
The programme is composed of six core modules, two elective modules and a dissertation (for a total of 180 credit points).

Your first module will be nine weeks in length where you begin with a week long brief introduction to the programme, the learning platform and then continue with the module content.

Each following module is eight weeks in length. By taking one module at a time you can explore a specific subject in depth without distractions.

Core Modules

• Strategic Organisation
• International Business and Emerging Markets
• Managing in a Multicultural Context
• Marketing Management
• Marketing Research
• Managing Finance

Elective modules
(students choose two)

• Consumer Behaviour
• Marketing of Services
• New Media & Social Network Marketing
• Global Account Management

Dissertation
Students refine their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the writing process.

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