Online Marketing Executive

Our client is now seeking a On-line marketing executive / Online marketing advisor to join there rapidly growing team. The company operates in a rapidly expanding internet market and is experiencing phenomenal growth.  Consequently there is fantastic career progression available. The role is based in cool offices in the Northern Quarter of Manchester.

We are seeking an outstanding individual with passion and ambition. It is essential that you have previously worked in a role focussing on online marketing rather than covering online marketing as part of a wider marketing job.

Job Summary:

• Development of the online marketing strategy to acquire new customers and maximise performance of the existing customer base.
• Supports the Online Marketing Manger with the delivery of all key online marketing channels - from delivery, agency relationship management, results, testing and improving efficiency. 
• Acts as key support for other online marketing projects and campaigns - across online PR, in parcel inserts, student marketing and mobile campaigns

Tasks, duties & responsibilities:

Campaign delivery

Support the Online Marketing Manager with the delivery of the following campaigns:

• Affiliates - deliver and report results for campaigns, manage agency relationship and deliver agreed promotional plan plus supporting content
• PPC -  manage agency relationship and day to day campaign activities to optimise performance and maximise ROI
• Email customer retention - deliver and report results for the lapsed customer retention campaign, weekly newsletter and abandoned basket campaigns, structuring and delivering a plan of testing to improve efficiency of those campaigns and development of the overall email strategy
• Retargeting - deliver and report results for campaign, manage agency relationship and deliver ongoing improvements to improve the efficiency of the campaigns
• Shopping Comparison Sites - optimise feeds and bidding strategy to deliver efficient campaigns
• Social media - Support the Online Marketing Manager and Social Media team to coordinate Social media communications across facebook, Twitter, Youtube and blog
• Mobile Marketing - seek and develop marketing opportunities to aid with growth in this new area

Other projects

• Manage in parcel inserts campaign with promotional agency to deliver maximum additional revenue
• Support PR manager with online PR initiatives and sponsorships
• Manage the delivery and development of the Student marketing campaign alongside the Online Marketing Manager
• Support the Ecomms team and Online Marketing Manager with the delivery of any required marketing assets for mobile website development and mobile app campaigns

All applicants will be contacted with 48 hours of their application

Resonate is a not for profit recruitment company acting on behalf of our client.