Marketing Specialist/Executive

Gartner Events feature the world's most exclusive gatherings of senior IT and business strategists attracting 31,000 executives and 1,100 industry-leading technology providers. As the leading provider of events for IT professionals, we produce 55 conferences annually throughout the US, EMEA, Latin America and Asia/Pacific. The result: collaboration, inspiration and ideas. Our world-leading technology summits provide IT and other business professionals with cutting-edge ideas and insights from Gartner research. Our events consistently attract high-level decision-makers, with real purchasing authority. Channel events provide a proven venue where vendors and resellers meet to explore valuable new business opportunities. Gartner events focus on technology topics featuring presentations by Gartner analysts, technology showcases, and keynotes from the leading minds in the IT industry.

RESPONSIBILITIES: 

Assist Marketing Manager(s) and Senior Manager with various operational tasks related to event marketing campaigns including:

 Marketing lead of Event seminars:-

• Produce seminar marketing campaign plan in conjunction with Snr Marketing Manager-
• Develop and maintain seminar website
• Engage media partners and advertising-
• Build event universe and produce response analysis
• Undertake tactical campaign plan; email, direct mail, advertising
• Produce post event analysis with recommendations for following year plan

Marketing Campaign Support:-

• Coordinate event design items and work with creative teams on required projects- Produce printed collateral across events
• Set up and manage webinars
• Formulate incentive payments; vouchers, charity donations
• Advertise Gartner events on key business websites (eg The Register, Catchpole etc.)
• Proof read documentation for internal and external circulation prior to going to print; brochures, mailings
• Intranet and Web maintenance and support
• Research sales team engagement and ticket campaign management-

Event attendance and support Marketing Analysis:-

• Set up marketing team key reports and analysis documents
• Produce pre and post conference analysis across events
•  Prepare post event demographic and attendee analysis

Media / Association support and liaison:-

• Maintain media partner agreement overview
• Fulfill advert and email schedules

BACKGROUND: 

• 1-3 years marketing experience preferably with direct / technical marketing.
• Educated to Advanced level standard
• Previous experience of Marketing Campaign Management essential
• Advanced Word, PowerPoint and Excel skills
• Project Management skills & experience
• Copywriting experience desirable
• Budget management and tracking : Basic experience of purchasing / invoice systems
• Strong collaboration and team working capabilities
• Ability to manage competing priorities + excellent time management skills