Marketing Campaign Executive

Marketing Campaign Executive

Newbury, Berkshire

£30,000 doe, bens   

Rocking Zebra recruitment is recruiting for an experienced Marketing Campaign Executive to take on a leading role for a fast moving global software developer.  As the Marketing Campaign Executive you will be responsible for executing integrated campaigns aimed at generating customer acquisition, cross-sell and up-sell.  Working with internal teams, you will execute the local go to market strategy for a range of industry leading products and services.  This role is commercially focused; you will be responsible for generating a UK based pipeline supporting the sales teams both direct and indirect converting the pipe into revenue.

Responsibilities:-

• Executing IT Service Management marketing campaigns for UK campaigns and manage the campaign lifecycle from execution, through to analysis and reporting.
• Project Manage live events including participation at exhibitions, customer user groups, industry conferences and new business events.
• Liaise with local teams to generate effective customer newsletters, up sell and cross sell campaigns.
• Work closely with the regional sales and the UK Marketing Manager to define key lead generation campaigns to exceed lead generation and revenue targets.
• Execute solutions-based multi-channel marketing campaigns.  Agree, manage, and drive closed loop sales and marketing and telemarketing processes. 
• Support all internal and external communications activity within the region. 
• Communicate program results to regional Sales teams and other business owners. 
• Support sales to produce and manage customer case studies/success stories

The ideal candidate for this opportunity is most likely to be an experienced Marketing Executive from an IT or technology background.  Experienced at delivering online and offline marketing campaigns for fast paced B2B environments coupled with a strong track record in delivering revenues consistently, will stand you in good stead for this role.   Other skills required include:-

• Creative flair mixed with ability to communicate technical solutions to a business audience
• Excellent grasp of multiple marketing disciplines (advertising, direct marketing, telemarketing)
• Ability to think tactically, dealing with current requirements, but ensuring corporate strategy is reflected in marketing activities
• Must be able to work in a team-oriented environment with both local and remote colleagues
• Basic HTML and design skills would be advantageous.
• Familiar with CRM and CMS systems.
• Excellent project management skills with ability to multitask.

If you feel that this is you then please call the Rocking Zebra Recruitment Team today