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Marketing Analyst

  • Bradford, West Yorkshire
  • £25,000 - £30,000 per annum
  • 28 applications
  • Job type: Permanent, full-time
  • Date:
  • Reference: 21180547
Posted by Yorkshire Building Society

Marketing Analyst  

Location: Yorkshire Drive
Salary: Up to £30,000 per annum
Hours of work: Monday to Friday 9am - 5pm
Closing Date: 7th March 2012

Purpose of Role

At YBS we pride ourselves on being a mutual organisation that places our customers at the heart of everything we do. As a result of this we continue to grow and strengthen our position as a multi brand FS provider. This is an exciting time to join us, as following our merger with Norwich and Peterborough and the acquisition of the savings and mortgage customer base from EGG, there are a variety of challenges ahead.

Our growing Group Marketing department is looking for a talented Marketing Analyst to support a wide range of Customer Marketing, CRM and data driven marketing initiatives. As well as delivering targeted and effective data selections, you will act as a specialist providing advice on customer targeting methods, campaign design and propensity modelling to support our varied multi-channel, multi Brand marketing activity. You will work closely with the wider Marketing function and our product teams to understand their needs and turn these in to actionable campaigns and analysis. If using customer data to drive value is your passion, this role is for you!

Your first class analytical skills, understanding of direct marketing and your proven track record in manipulating large volumes of data will enable you to stand out as a successful member of our team, ensuring you make a real contribution to the success of the Marketing function.

If you: 

  • Have a Numerate or Marketing related degree

  • Are an advanced user of Excel and Access

  • Are familiar with SQL and/or have a good knowledge of bespoke campaign management tools such as Alterian Campaign Manager

  • Have experience of delivering high quality marketing specific data for use in campaigns

  • Can demonstrate an excellent understanding of targeting techniques for Direct Marketing

  • Have excellent verbal and written communication skills

  •  Are CIM or IDM qualified, this would be an advantage

We offer:

  • 27 days holiday plus bank holidays

  • Pension Scheme

  • Bonus scheme

  • Staff restaurant

  • On-site gym

  • Subsidised staff investment and mortgage products

  • Health Care

Yorkshire Building Society is an equal opportunities employer

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