Director of Marketing - New Jersey (Greater New York City Area)

Director of Marketing - New Jersey (Greater New York City Area)

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing

Industries: Telecommunications

Compensation: $100k-$125K DOE

Job Purpose

Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.

Desired Skills & Experience

• To research analyze and evaluate the competitive market environment
• Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development
• To research - analyze all marketing activities of our business (sales - product mix - customer profile -demographic etc.) - campaign and propose effective ideas on :
  
  • Product positioning
  • Chain Positioning
  • Merchandise Point of Purchasing (POP)/Point of Sale (POS)
  • Local Store Marketing (LSM) Programs
  • Sales & Service training

• Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget
• Marketing plans should include - Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution
• Keep effective control of budgets
• Prepare complete presentation of any advertising/promotional campaign to CMO
• Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
• Inspects, reports, and ensures in co-ordination with Property Department that the company’s image is maintained at high standard
• Comply with Company’s policy and procedures
• Maintain close liaison with all departments on activities and seek any advise if required
• Undertake any other responsibilities assigned to him by the CMO