Digital Marketing Executive- SEO / Social Media / Web developer

Job Title: Digital Marketing Executive : SEO / Social Media / Web Development

Location: Bradford, West Yorkshire

Salary: £25,000 Basic

Reporting to: Head of Marketing

DESCRIPTION:

Digital Marketing Executive required for exciting role with a market leading home improvement group. Ideal candidates will be able to demonstrate how they have generated impressive business results through SEO, social media or user experience development. Our business is a fast paced retail environment where commitment and talent will be rewarded with exciting roles and progression.

BRIEF:

Drive marketing performance through digital marketing activities including SEO, Social Media and Web Development to enhance customers web experience. Drive increased business profitability through outstanding marketing performance.

KEY RESULT AREAS / RESPONSIBILITIES:

1. Analyse and report on digital marketing performance. Spot trends and anticipate marketing performance.

2. Enhance customer experience on site leading to improvements in lead conversion and appointment rates

• Identify recommendations for web development
• Scope and design new web developments
• Work with development teams to implement changes

3. Drive profitable traffic to websites via various channels including (but not limited to) the following:

• SEO (search engine optimisation)
• SMO (social media optimisation)
• PPC
• Affiliates
• Display

4. Understand customer behaviour in relation to digital marketing material and use this understanding to drive innovation and improvements

5. Manage and motivate external agencies to achieve the best results, timeline and delivery of requirements

SKILLS / EXPERIENCE:

• Strong web analysis skills
• Web development skills including designing the customer journey and testing different approaches
• Commercial analysis to evaluate differing options and opportunities
• Track record of driving better results
• Strong, in-depth experience in a number of the following areas:
- SEO
- Social Media
- Web design
- Web development
- PPC
- Affiliates
• Experience of directing and working with external agencies
• Marketing project management experience
• Management of marketing budgets
• Responsible for marketing performance and improvements
• Ideally a minimum of 2 years successful digital marketing experience within a performance focussed business to consumer organisation

Please click the APPLY button to send your CV for this role.

(Keywords; Web design, Web Development, Social Media, SEO, New Media Marketing Executive, Internet Marketing, Digital Affiliate Marketing Manager, Online Marketing Executive, Digital Marketing Executive )