CRM Brand Manager
- Trowbridge, Wiltshire
- £35,000 - £40,000 per annum
- 4 applications
- Job type: Permanent, full-time
- Date:
- Reference: 21150174
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Duration: permanent
A market leader Baby Feeding company are looking for a CRM Brand Manager to join them following a restructure.
As the CRM Brand Manager you will be driving the brand choice through CRM channels and some of the main responsibilites will be:
Lead and deliver the acquisition plan - Management of two agencies to deliver the plan; monitoring performance vs targets, troubleshooting any performance issues and creative development as appropriate. Channels include paid search, SEO, online display and press
Drive brand preference through customer engagement
Brand Planning - attitudes and behaviours, understanding & implementation of segmentation anaylsis to drive programme effectiveness
Performance and financial management
To secure this role you will need:
Brand marketing experience within blue chip FMCG/consumer/healthcare environment or agency CRM experience
Management and evaluation of targeted activity campaigns (BTL, online, CRM)
Able to interpret consumer data, convert into insight and create activity plans
CRM/social/digital media