This job has ended. Find similar jobs.

CRM Brand Manager

  • Trowbridge, Wiltshire
  • £35,000 - £40,000 per annum
  • 4 applications
  • Job type: Permanent, full-time
  • Date:
  • Reference: 21150174
  • Duration: permanent
CRM Brand Manager - £35,000 - £40,000 - Trowbridge

A market leader Baby Feeding company are looking for a CRM Brand Manager to join them following a restructure.

As the CRM Brand Manager you will be driving the brand choice through CRM channels and some of the main responsibilites will be:

Lead and deliver the acquisition plan - Management of two agencies to deliver the plan; monitoring performance vs targets, troubleshooting any performance issues and creative development as appropriate. Channels include paid search, SEO, online display and press

Drive brand preference through customer engagement

Brand Planning - attitudes and behaviours, understanding & implementation of segmentation anaylsis to drive programme effectiveness

Performance and financial management
To secure this role you will need:

Brand marketing experience within blue chip FMCG/consumer/healthcare environment or agency CRM experience

Management and evaluation of targeted activity campaigns (BTL, online, CRM)

Able to interpret consumer data, convert into insight and create activity plans

CRM/social/digital media

Sponsored links