Conference Marketing Manager - Dubai (Relocation Welcome)

Conference Marketing Manager - Dubai (Relocation welcom)

Dubai

Salary to 16,000 AED per month +

Our client

Our client is one of the biggest players in the conference and events companies in the world.  They have an impressive portfolio of events and exhibitions and a solid reputation for quality.

The Role

This Marketing Managers position will require you to have a solid background in B2B conference marketing. 

The role has a mix of direct marketing to it as well as online and a wide range of other associated responsibilities.  You will be familiar with working with other departments on campaigns and a confident team player.

Key parts of the role will include: 

• Market conferences and training seminars by creating awareness though various media including mail, fax, email, telesales, website, social media etc
• Manage all these marketing channels effectively within budget and set timelines
• Support the Marketing Director through line managing support teams and through training and mentoring staff 

Main Tasks & Responsibilities

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build
• Manage PR agency in co-ordination with the Exhibition Director/Manager
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Use new media tools such as social platforms to create new marketing channels
• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
• Update and adhere to agreed marketing budget
• Provide KPI reports for update meetings with Group Marketing Manager & Exhibition Director/Manager