Automotive Brand Manager - Passenger Car Dealership - UAE

My client is a large automotive dealer group based in the Middle East; the Company has a new state of the art facility and future planned investment in infrastructure with new sites opening in the coming months. They are seeking to appoint a marketing Brand Manager immediately.

The Role

• This is a new role dedicated to support the New and Used departments in terms of delivering upon the objectives of Dealer Management and Showroom Sales Systems, and ensuring that critical KPI's are monitored.
• Prepare annual brand promotion strategies, marketing programs and budget to meet the business unit/department strategic planning requirements.
• Monitor actual performance against the budget and take corrective measures as appropriate.
• Recommend annual brand promotion strategy, such as organising public relations, promotions and advertising campaigns etc.
• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.
• Achieve Shareholder and principal's guidelines in relation to every customer touch point from product display and showroom maintenance through to branding strategy and Marketing.
• Review market research to anticipate competition, monitor competitor's activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing team on market requirements and product features.
• Communicate brand strategies to product marketing, marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product. Monitor planning and coordination of product launch.
• Guide creation of product portfolio.
• Evaluate and analyse program results and presents recommendations for changes in brand strategy.
• Identify, set and agree on KPIs and objectives.
• Prepare performance planning (PP) and conduct performance appraisal (PA) and PP/PA interviews including employee development plans and counsel employees on career progression opportunities and approve training requests.
• Recommend employee promotions, salary adjustments, and disciplinary actions and approve vacation and overtime.
• Identify staffing needs, participate in interviewing panels and take hiring decisions.
• Maintain and promote staff motivation by addressing employee grievances promptly and escalating when necessary and enforcing fair and equitable compliance with Group policies and procedures.

Who we're looking for

• An experienced brand marketing manager with at least 5 years automotive experience
• Currently working in the Middle East with a large multi-site dealer / distributor
• The ability to speak Arabic would be a distinct advantage, as would experience in the Middle East market, although not critical as this can be overcome for the right candidate.

What's on offer

• OTE of US$108,300 per annum for achievement of pre-defined KPI's with a link to overall profitability.

Interested?

Apply on-line or call us for a confidential discussion.

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