Writing for the web

Overview

A strong website works for your organisation 24 hours a day. This popular non-technical course helps you understand the role of website copy and how it differs from writing for other publications.

This copy writing for the web training course helps you understand how website communication works. It will help you write copy for your website and advise and edit colleagues who contribute to your site. This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. It can also be run in-company for a group of your staff where we will travel to you.

Who is it for?

This non-technical copy writing for the web training course concentrates on the quality of written content, so is suitable for anyone who commissions web copy, or needs to write for the web themselves. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Description

Throughout our copy writing for the web training course you will look at the most effective methods of communicating information online, and at the importance of structuring your writing and using keywords. You will also improve your understanding of branding on the internet and learn techniques to keep the busy reader interested. Over the day you will cover:

• how websites are read
• planning copy for your site
• powerful keywords that search engines love
• writing short, sharp copy that keeps your reader engaged
• translating print copy into web copy
• how to achieve a fresh, jargon-free site
• commissioning content from others
• the importance of images
• testimonials and case studies
• your website as an ambassador for your organisation
• your website as a PR tool
• a year of free support from your trainer

"A really fantastic course. Time away from the office to really think about what you are doing and whether you are taking the most effective approach. The exercises really help you understand and I'm actually looking forward to putting it all into practice."  NH, London School of Economics and Political Science

“Tillie was a great facilitator, this made a course which I had approached with the anticipation of it being quite dry, much more engaging and applicable than I was expecting. I found the course content to be appropriately pitched for all levels of experience and the environment which was created was both supportive and challenging.”  VO, Fairtrade Foundation

"Very well organised with good information packs. Got so many useful tips from having a good size group of people as well as from the book. Tillie was extremely friendly and helpful and clearly had an excellent knowledge of the field."  TB, Webmaster, Campaign for Real Ale