website (hardware, domain names, computer language); how to plan the look and layout of the site; defining practical goals. Investigating the structure of an HTML document; web standards; the importance of usability and accessibility; writing simple HTML with headings, lists, tables, images...
at some of the buzz-words often used in the web world and demystify them for you. Hour 6 - Managing your site Finally, the site is built, and you've handed over the cheque, but what nex? a website needs maintenance and we will discuss some of the strategies that can bve used to ensure your site stays...
Birmingham, West Midlands
(32 Miles)
and 2 other locations
1 Day, Full-time
Provided by The Chartered Institute of Marketing (CIM)
Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness. That means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools...
Birmingham, West Midlands
(32 Miles)
and 1 other location
1 Day, Full-time
Provided by The Chartered Institute of Marketing (CIM)
equipped to perform multi-channel digital marketing with a website at its core. Learning outcomes• Define your website’s purpose and measure performance accordingly.• Understand what web analytics does for your website.• Know how Google Analytics collects information, uses cookies and the information...
Birmingham, West Midlands
(32 Miles)
and 1 other location
1 Day, Full-time
Provided by The Chartered Institute of Marketing (CIM)
• Develop a plan to integrate traditional communications with digital communications. • Identify KPIs and deploy tools to monitor and improve your web marketing.Delivery styleThe instructor takes a modular approach to the day. Each topic area is presented covering good theoretical practice...
Birmingham, West Midlands
(32 Miles)
and 1 other location
1 Day, Full-time
Provided by The Chartered Institute of Marketing (CIM)
an app for that’. Do you really? And, if you do, how should you go about designing, developing, delivering and, of course, marketing your new app? Look no further! Benefits to you and your companyYou will learn the ins and outs of best practice app marketing. From terminology to technology, from Android...
Maidenhead, Berkshire
(59 Miles)
and 2 other locations
2 Days, Full-time
Provided by The Chartered Institute of Marketing (CIM)
of a social media plan.• Social media stakeholders.• Social media planning tool, considering brand, customers, internal resources and the external market.• Integration around a core idea.• Planning resources and internal collaboration.• Social CRM & web 3.0.• Evaluation of newer social channels...
Provided by The Chartered Institute of Marketing (CIM)
understanding of the measurement requirements, practical tools and techniques available to research, create, test, integrate and monitor digital media through web analytics and social media monitoring.Achieve a recognised digital marketing qualification.Improve yourself and your options for promotion...
Provided by The Chartered Institute of Marketing (CIM)
Acquiring web traffic is complicated and expensive. When visitors arrive at your website, it needs to be quick, easy and engaging. If it isn’t, then that visitor traffic will simply leave. This course will show you the key areas you must focus on in order to improve the navigation, page design...
Provided by The Chartered Institute of Marketing (CIM)
of Web 2.0. You will learn how to plan your viral campaign, enhance your online marketing, devise a powerful guerilla-marketing project and boost your marcoms strategies. This event demystifies viral marketing in all its forms. It will help your organisation deploy a truly effective and practical...
Provided by The Chartered Institute of Marketing (CIM)
interactive session, where a case study will be used to ensure the learnings are as practical and relevant to your business situation as possible. • Web 2.0 & 3.0 and implications for brands.• Objective setting for digital.• Segmentation and customer insights.• Proposition development...
Provided by The Chartered Institute of Marketing (CIM)
and keep customers. • Setting web marketing objectives. Vital data you must know about your online customers. • How to integrate your on and offline marketing. • The must-know terms, jargon and definitions. • The six key principles of blog design that generate sales and enquiries. • The eight dos...
Provided by The Chartered Institute of Marketing (CIM)
This workshop is about the practical application of the law as it affects marketers and sales professionals in their day-to-day activities. It is designed to show you how common marketing practice can easily fall foul of both the law and the regulators and what you can do to prevent...
Provided by The Chartered Institute of Marketing (CIM)
of PPC within the overall marketing plan, both on and off line Delivery stylePractical exercises, involving live web access and a best practice presentation. For most benefit, delegates should have access to their Google Adwords and Google Analytics accounts when they attend. • Paid search...
Provided by The Chartered Institute of Marketing (CIM)
and technologies. The five courses covered include: Fundamentals of Marketing, Introduction to Marketing Communications, Principles of Great Copywriting, Introduction to Digital Marketing and Introduction to Marketing Metrics and ROI. Benefits to you and your companyThis bootcamp is designed to provide the basic...
Provided by The Chartered Institute of Marketing (CIM)
social media and your SEO program.• Selecting and working with an SEO.• Improving SEO.• Optimisation for web, video, shopping etc. CIM Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning...
Central London, London
(73 Miles)
and 1 other location
Provided by Appsient
Appsient are a mobile solutions provider, we create native business Apps for iPhones and iPads. To meet the increasing demand for smartphone developers and designers Appsient are offering training courses to help you secure a career in the fastest growing sector of the IT industry. We run a...
Central London, London
(73 Miles)
and 1 other location
Provided by Appsient
Appsient are a mobile solutions provider, we create native business Apps for iPhones and iPads. To meet the increasing demand for smartphone developers and designers Appsient are offering training courses to help you secure a career in the fastest growing sector of the IT industry. Intermediate...
Central London, London
(73 Miles)
and 1 other location
Provided by Appsient
Appsient are a mobile solutions provider, we create native business Apps for iPhones and iPads. To meet the increasing demand for smartphone developers and designers Appsient are offering training courses to help you secure a career in the fastest growing sector of the IT industry. We run a...
Central London, London
(73 Miles)
and 1 other location
Provided by Appsient
Appsient are a mobile solutions provider, we create native business Apps for iPhones and iPads. To meet the increasing demand for smartphone developers and designers Appsient are offering training courses to help you secure a career in the fastest growing sector of the IT industry. We run a...
be taken as a part-time evening course or even on the weekends. Mobile User Experience Design Course Contents More usibility courses web accessibilityweb usabilityusability testingaxure wireframe / Axure prototype Delegates looking to learn Mobile User Experience Design....
and application using software like Adobe Photoshop and Adobe Illustrator.The complete course is hands-on based. A practical mobile design project at the end of the course will ensure that you go through complete mobile webdesign process.This short mobile design training is hands-on, instructor-led...
an HTML newsletter using HTML, testing and sending the email. In this course we will use hand-coding HTML to create modern E-newsletters with graphics, colour and text. The complete course is hands-on based. Few practical HTML email design projects at the end of the course will ensure that you go...
technology applications the knowledge and skills to quickly build web applications suited to any Java EE 6 application server using JSP and servlet technologies. Students are exposed to the current methods for analyzing, designing, developing, and deploying web applications with Java technologies...
SDK (Java EE 6 SDK). Students will understand and appreciate web services as a realization of Service Oriented Architecture (SOA), and how to use the Java Platform, Enterprise Edition (Java EE) technology design patterns and best practices when designingweb services. Students perform the course lab...
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