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Updating Your Digital Music Distribution

Udemy

Summary

Price
£42 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

Learn how to promote your music,digital music distribution techniques beyond iTunes and building community of Super Fans

Description

I've gotten my music on iTunes -- now what?  Or how do I even get my music there?  Should I worry about Facebook?  Tumblr?  Twitter?  How do I have time for this?  How do I make more than 67 cents a download, or less than 1 cent for streaming?

Welcome to “Updating Your Digital Music Distribution,” where we will work to help you answer these and many other questions.

The digital world for musicians continues to change dramatically.  We not only have the ability to self-market and create communities directly with listeners, but also can thrive in online communities with influencers and other musicians around the world.  Digital has transformed not just the way we get the word out, but also how we create and how we understand the vast data around the consumption of our music.  Internet marketing has morphed into internet community crowdsourcing of opinions and tastes—a very different world for musicians and musical organizations.

You will engage in rethinking your own “brand,” finding your “target audience” online, and engaging directly with core influencers and Super Fans.

  • Who are you really trying to reach to thrive as a musician? 
  • How do you really plan to earn money in this digitally connected, streaming music, age?  How can you make different money from different relationships with fans? 
  • What do you need to do beyond getting your tracks out on the right digital distribution services?  Where IS the right place or places for your music to be available? 
  • What have other musicians and musical organizations done that you’d like to learn from in your own marketing and branding?  How do your fandoms overlap?  What can you do with that information?
  • What is worth your time to engage in and what is a total waste of time? 

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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