Twitter for Business

Twitter is one of the largest social networks in the world and it is not just full of people telling you what they are having for breakfast! Leading professionals and company directors use it both personally and for business. If you are seeking to gain a business advantage, develop your brand awareness, provide excellent customer service or keep up with your competitors, you need training to maximise Twitter’s potential.

When you have completed the Twitter for Business Online Course you will understand how to use Twitter to cost-effectively and time efficiently communicate with the correct audience for your business.

Starting from the beginning this practical online course covers setting up a Twitter account, composing Tweets, following other people and gaining followers. It also covers more advanced topics such as:

• Using keywords and hashtags for researching topics
• Content – what to say and what not to say
• Organising people into lists based on topics and locations etc.
• Using shortened links to track tweet performance
• Hootsuite features
• Measuring your success

Support from Concise Training is available via our online forum, email and Skype.

You will set up an optimised Twitter profile and learn how to use lists to group people that you are following. You will also learn how to search for people to follow, what to say and what not to say and you will be introduced to scheduling tweets in Hootsuite – a social media management tool.

The course is broken down into a series of learning objects:

Learning Object 1 - Twitter Basics

• What is Twitter and why use it.
• Setting up a Twitter profile
• Writing a tweet
• Finding people to follow
• Twitter Spaces

Learning Object 2 - Using Twitter in a Time Effective Way

• Use lists to group people whom you are following
• Why use a management tool?
• The basics of Hootsuite
• Using shortened links to monitor clicks
• Keywords
• More Hootsuite functionality
• Hootsuite mobile app
• Using the Hootlet
• Hootsuite Pro - bulk uploads and teams

Learning Object 3 - Content and Measurement

• How to attract followers
• Understanding the Twitter language
• Your audience on Twitter
• Running competitions on Twitter
• What are you going to say?
• Using Twitter for customer service
• Twitter Advertising
• Retweets
• How to measure success on Twitter
• Useful resources

With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.

Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.

Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.

An ideal course if you

• looking to market your business or brand more effectively by reaching your audience on Twitter.
• are looking at becoming a social media manager specialising in Twitter.

Also ideal for

• PAs
• Virtual Assistants
• Marketing Assistants
• Office Managers
• Business Development Managers as well as those involved in PR and Event Promotion.

There are no course prerequisites but you must have access to an internet-enabled computer/device and access to Microsoft Word.

You may have been asked to manage the Twitter account for your business or you may be looking to manage client's Twitter accounts on their behalf.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included