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The Ultimate Internet Marketing Training Bundle, 4 Courses - RRP £999, Now Only £249 For a Limited Time


Courses for Success

Summary

Price
£249 inc VAT
Or £83.00/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
Certificate of Completion
Awarded by IAOTS
Additional info
  • Exam(s) / assessment(s) is included in price

Overview

Learn How To Resolve Conflicts and Achieve Positive Outcomes

Conflict Resolution is a core skill that governs your ability to work through any conflict to achieve a positive solution for all parties involved through negotiation, communication and interpersonal skills.

This comprehensive online bundle includes 4 courses covering topics including Internet Marketing, Marketing Basics, Budgets & Financial Reporting and Creating a Great Webinar. These 4 courses compliment each other and together will allow you to develop a thorough understanding of Conflict Resolution and how you can develop this essential skill to help you achieve success.

Beginning with Internet Marketing Fundamentals you will develop a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand these core Internet Marketing Fundamentals.

Next Marketing Basics will provide the basic knowledge to show you how to build and grow your business further strengthening your understanding of how to achieve growth and success in your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

The goal of Budgets and Financial Reports is to give you a basic understanding of budgets and financial reports so you can hold relevant discussions and render decisions based on financial data. This course will define key terms like ROI, EBIT, GAAP, and extrapolation. Furthermore, this course will discuss commonly used financial terms, financial statements, budgets, forecasting, purchasing decisions, and laws that regulate the handling of financial information. The to any successful marketing campaign is good budgeting and performance analysis through financial reporting and this course is the best way to develop this essential skill.

Finally Webinars are a great, inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provide a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Develop the skills needed to promote, host, or facilitate a great Webinar. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Download printer friendly course content
  8. Certificates (IAOTS Accredited)

Course Delivery

Upon enrolment an automated email will be sent, advising you of our enrolment process (please check your junk email inbox if not received as this is an automated email)

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

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Receive The Personal Success Training Program FREE, When You Purchase This Bundle- Limited Time Remaining! (Value £300)

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!

The Personal Success Training Program consists of 3 Comprehensive Courses:

  • Course 1: Create Personal Success Online Certificate Course
  • Course 2 - Certificate in Organizational Skills Online Course
  • Course 3 - Certificate in Goal Setting & Getting Things Done Online Course

Benefits:

  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.

Description

Course 1 - Internet Marketing Fundamentals

  • Strength
  • Weaknesses
  • Opportunities
  • Marketing Research
  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience
  • Real Time Marketing
  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media
  • Brand Management
  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed
  • Social Media (Part 1)
  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share
  • Social Media (Part 2)
  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring
  • SEO Basics
  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking
  • Website Characteristics
  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly
  • Capturing Leads
  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers
  • Campaign Characteristics
  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Course 2 - Marketing Basics

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service
  • Common Marketing Types (Part 1)
  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing
  • Common Marketing Types (Part 2)
  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing
  • The Marketing Mix
  • Product
  • Price
  • Promotion
  • Place
  • Communicating the Right Way
  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media
  • Customer Communications
  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly
  • Marketing Goals
  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate
  • The Marketing Funnel
  • Awareness
  • Interest
  • Desire
  • Action
  • Marketing Mistakes (Part 1)
  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship
  • Marketing Mistakes (Part 2)
  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Course 3 - Budgets and Financial Reports

  • What is Finance?
  • Commonly used Terms
  • Key Players
  • Important Financial Organisations
  • Understanding GAAP
  • Understanding Financial Statements
  • Balance Sheets
  • Income Statements (AKA Profit and Loss Statements)
  • Statement of Retained Earnings
  • Statement of Cash Flow
  • Annual Reports
  • Analysing Financial Statements (Part 1)
  • Income Ratios
  • Profitability Ratios
  • Liquidity Ratios
  • Working Capital Ratios
  • Analysing Financial Statements (Part 2)
  • Long - Term Analysis Ratios
  • Coverage Ratios
  • Leverage Ratios
  • Calculating Return on Investment (ROI)
  • Understanding Budgets
  • Common types of budgets
  • What information do I need?
  • Who should be involved?
  • What should a budget look like?
  • Budgeting Made Easy
  • Factoring in historical data
  • Gathering related information
  • Adjusting for special circumstances
  • Putting it all together
  • Computer based methods
  • Advanced Forecasting Technigues
  • Using the average
  • Regression Analysis
  • Extrapolation
  • Formal Financial Models
  • Managing the Budget
  • How to tell if you're on track
  • Should your budget be updated
  • Keeping a diary of lessons learned
  • When to panic
  • Making Smart Purchasing Decisions
  • 10 questions you must ask
  • Determining the Payback period
  • Deciding whether to lease or buy
  • Thinking outside the box
  • A Glimpse into the Legal World
  • A brief history
  • The Sarbanes-Oxley Act
  • CEO / CFO Certification
  • 8th Company Law Directive

Course 4 - Creating a Great Webinar

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully
  • What Can a Webinar Do?
  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Successful Webinar Criteria
  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Case Study
  • Find the Right Format
  • Tailor It to Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Marketing and Social Media
  • Blog Posts and White Papers
  • Email Marketing
  • Offer An Exclusive Deal
  • Hashtags
  • Case Study
  • Leading up to Your Webinar
  • Reminder Emails
  • Pratice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Drive Up Registration
  • Avoid Spam Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Presentation Tips
  • Show, Don't Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Interacting with Your Audience
  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Sessions
  • Case Study
  • Mistakes to Avoid
  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating
  • Case Study
  • Post Event
  • Contact No Shows
  • Follow Up Emails
  • Call to Action
  • Make It Easy to Share

Who is this course for?

This course is ideal for people who wants to learn the fundamentals of successful Internet Marketing Strategy.

Upon course completion, students will receive a certificate that will serve as proof of their study in this field

Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.


Students will also need access the following applications:

Adobe Acrobat Reader

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.