Social Media for Social Change

Do you want to harness the power of social media for social change and make an impact in the digital age but are a bit confused by the ever-evolving world of online technologies?

Creating and increasing opportunities for social change through giving and collaboration around the globe has become infinitely easier with the advent of social media.

• The 5 key social media for social change (#SM4SC) strategies being used for maximal impact
• How to effectively employ crowdfunding and crowdsourcing for your endeavors
• Examples of new media techniques used by the most successful social entrepreneurs and organizations
• How to strategically map out a plan for social media campaigns that make the biggest impact
• The pros and cons of the different social media strategies and how to decide which to use for your specific campaign
• How to create viral messages, build genuine engagement online and track your results
  

THE BACKGROUND

This is the first complete eCourse to using social media for social change and our primary goal in creating this course was to magnify the number of well-executed social change campaigns online by teaching the new media tactics necessary to achieve success.

The world faces a myriad of challenges on many levels; political, social, economic and environmental. This social media for social change course was created as a skills building tool for social entrepreneurs to address old issues with new tactics for increased results.

Social media breaks down communication barriers and allows user to reach a global audience with their story. The real challenge is not deciding whether to participate in social media, but rather how to best participate.

With so much information being shared, stories must find a way to stand out and reach their target audience.

WHAT YOU GET IN THIS COURSE

The Social Media for Social Change course covers a wide range of topics from the value of engaging in new media and best social media for social change strategies to real-life case studies, hypothetical examples and a culminating challenge reviewed by the instructors. Course content is segmented into 5 intuitive eLearning modules:

• I. Introduction
  
  
• II. Key #SM4SC Strategies
  1) Building an Engaged Social Following
  a. Establish an Online Presence
  b. Viral Marketing
  c. Genuine Engagement
  d. Tracking & Analytics
  2) Crowdfunding
  3) Citizen Science
  4) Crowdsourcing
  5) Live-Streaming

• III. Real-Life Case Studies
  
  1) Building an Engaged Social Following
  A. Engagement
  - Scuba Diver Life
  - Change Heroes
  B. Viral Messaging
  - Waterlust Project
  - Upwell
  C. Dynamic Campaign Insights
  - Beth Kanter
  2) Crowdfunding
  - Amal Women’s Training Center via RocketHub
  - Lizards of the Archipelago book via KickStarter
  3) Citizen Science
  - Cornell eBird
  - Sharks Count
  4) Crowdsourcing
  - Ushahidi
  - RARE’s Solution Search
  5) Live-Streaming
  - WomenWhoTech conference
  - NetSquared

• IV. Hypothetical Examples
  
  - An overview of how to implement each of the 5 #SM4SC tactics for various hypothetical models. Includes background information and business objectives for specific projects, as well as their current social strategies, then offers in-depth advice on how to choose an appropriate #SM4SC strategy and how to execute it.
  1) Building an Engaged Social Following
  I. Atlantic Tuna Project
  2) Crowdfunding
  I. United Audio Project
  3) Citizen Science
  I. California King Tides Initiative
  4) Crowdsourcing
  I. The Anchal Project
  5) Live-Streaming
  I. Social Media for NonProfits

• V. Conclusion -
  
  Ties everything covered in the entire course together and includes 2 study guides of key takeaway points.

  
  

This eCourse is designed to take the guess work out of successful social media campaigns for social change. You’ll learn strategies that work and are easy to implement.

If you’re ready to start using social media to maximize your impacts online, then click the “buy now” button below and you'll gain instant access to this eCourse after checkout!

WHO THIS COURSE IS FOR

We designed this course for socially-conscious individuals in all disciplines. The course is for those seeking general knowledge of how to build, nurture and grow an effective social media following in order to influence social changes.

While this course does contain specific principles for scientists, graduate students and conservation professionals, it is also more broadly geared towards non-profits, conservation organizations, concerned citizens and social entrepreneurs.

• This course is a professional guide to social media for social change and science communication catering to intermediate and advanced users, incorporating video, transcripts, interviews and PDFs.

• Steeped in extensive research, this course uses a “learn by example” teaching style – promoting powerful real-life examples in the newest social media for social change tactics. You will hear directly from top social entrepreneurs how they have successful utilized these new media techniques.

• This course is very comprehensive and will break-down a number of new social media tools and techniques used for social change.

• We aim to help you…
  - Build a social following and clearly define end goals for your campaigns Refine your messaging and translate it into something can go viral (ie. spread rapidly)
  - Innovate solutions to society’s most pressing problems
  - Understand the evolving matrix of the social media world and adapt to new situations
  - Connect with like-minded individuals online to magnify your results
  - Create and encourage collection action online
  

This is a ‘work at your own pace’ course. There are no due dates. We encourage students to follow along at their own pace. When you receive login information you will receive the full course wilth all sessions, no waiting!

Login information will automatically be sent to you via email (so be sure to enter your email address while checking out). Be sure to check your spam box if you do not receive it.

CHECK OUT THESE REVIEWS...

‘Truly Exceptional Course on Social Media for Social Change’

Cindy Adams, Experienced Instructional Designer and Educator writes: