Search engine Optimisation (SEO) Level 3
Open Learning College1
Summary
- Exam(s) / assessment(s) is included in price
Overview
Search engine optimisation (SEO) is the process of aligning the content of your website (blog, forum, display ad, post, etc) to what your potential customers are actively seeking, and displaying it in a way that is equally reachable to people and search engines. With an increasing number of people using the Internet for researching products, there is more demand for SEO experts.
Gain the knowledge about Search Engine Optimisation and become a SEO expert with this distance learning Level 3 Search Engine Optimisation course.
Description
MODULE 1 – PRINCIPLES OF KEYWORDS AND OPTIMISATION
This module deals with the principles of keywords and how we can use them for business. It also deals with Social Media Optimisation and Mobile Optimisation. Following are the topics covered :
- Unit 1: Search Engine Optimisation (SEO)
- Unit 2: Organic And Paid For Searches
- Unit 3: Keywords For Businesses
- Unit 4: The Keyword Competition
- Unit 5: Link Building
- Unit 6: Social media optimisation
- Unit 7: SEO And Mobile Optimisation
- Unit 8: Mobile Websites
MODULE 2 – SOCIAL NETWORKING MANAGEMENT FOR A SYSTEM
This module is about using social networking for business in a cost effective and time efficient way. It enables learners to
- Be able to evaluate external social networking tools for a business
- Understand how to classify the social networking audience of a business
- Be able to use social media management tools in relation to social networking
- Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking or a business
- Be able to use social networking measurement and monitoring tools for a business
Following are the topics covered :
- Unit 1: Social Networking And Tools
- Unit 2: Social Networking Tools And Customers
- Unit 3: Brand Ambassadors
- Unit 4: Influencers In Social Networking
- Unit 5: Social Media Management Tools
- Unit 6: Listening And Sharing Content
- Unit 7: Risk Analysis And Digital Crisis Management
- Unit 8: Measuring And Monitoring Sentiment
Who is this course for?
Our Search Engine Optimisation course is openly available to anyone wishing to learn more about Search Engine Optimisation and has a keen interest in the subject, plus an intention to progress a career. Learners will need sufficient numeracy and literacy skills. Students should have access to a computer and the internet throughout your study period. Learners should have basic PC skills in order to navigate our Support Portal. You should be fully committed to your studies.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
