Sales & Social Media Masterclass

How you’ll benefit

?     Generate hot leads with expert understanding of social media tools

?     Master LinkedIn for lead generation and qualification

?     Run targeted ads within social to support sales campaigns

?     Monitor conversations online to spot new, qualified leads

?     Get up-to-speed on the key sites and tools to drive sales

The session will provide hands-on techniques for using social media sites such as LinkedIn, Twitter, Facebook and more to drive sales.

A dedicated focus on LinkedIn will help you get to grips with the multitude of ways it can propel the sales process. Learn top LinkedIn techniques to source leads, qualify prospects and close sales.

Tried-and-tested sales strategies will be covered in depth, utilising the full range of social tools to reach highly targeted prospects.

You will leave the day ready to maximise the opportunity social media presents to fast track the sales process and drive top results.

Social Media Sales Strategy

        Bringing it together: Integrating social media alongside existing sales activity

        Template for success: Key elements required to develop an effective social media sales strategy

        Social media management: Time-saving tools and techniques

        Prospect targeting: How to best segment your audience online to maximise results

        Content strategy: How to deliver a varied flow of content to engage prospects

LinkedIn

        Personal Profiles: Networking best practice to connect with prospect leads

        Company Pages: Maximising the effectiveness of your LinkedIn Page

        Prospect search: How to source and qualify leads

        Building a network: How to connect with current contacts & targeted professionals

        Status updates: Target your posts by company size, industry, job function, seniority or geography

        LinkedIn Groups: Establishing a successful, engaged community

        LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

        Premium subscriptions: Full overview and recommendations for different levels of signup

LinkedIn Ads

        Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn

        Professional targeting: Target professionals based upon industry field, job title, location and company

        Copywriting: Tried-and-tested techniques for writing compelling sales ad copy to drive click-throughs

        Split-testing: Best practice for maximising ROI

        Budgeting: Outline of cost structure and tips for minimising spend

Facebook

        Maximise effectiveness of your Facebook Page: Turning Likes into prospects

        Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page

        News Feed optimisation: How to maximise visibility in your community’s News Feeds

Facebook Ads

        Full overview: Detailed guidance on all paid-for advertising options available on Facebook

        Bulls-eye targeting: How to target ads by location, connection, demographic and, importantly, workplace

        Promoted Posts: Ensure your priority status updates reach a larger audience

        Copywriting: Draft compelling sales ads that drive click-throughs

        Budgeting: How to plan campaign costs and minimise budget spend

Twitter

        Set-up: Effective account strategies for personal and company branding

        Twitter Pages: Maximise effectiveness of your Page

        Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers

        Prospect search: How to find and connect with an audience of high value prospects

        Productivity: Proven time-saving techniques for managing Twitter activity

        Twitter advertising: Full overview of paid-for sales ad opportunities

Blogging

        Getting started: Setting up your blog and guidance on the varied blogging platform options

        Content strategy: What to write, frequency and tone of use; sourcing news and inspiration for content

        Post publishing: Search engine optimisation (SEO) of headlines and copy content

        Promoting your posts to prospects: Inspiring influential bloggers to link to your posts

YouTube

        Video production: How to creatively produce your own online video sales content

        Organic promotion: Hands-on tips for driving views across the web

        Branded channels: Creating and customising a branded channel on YouTube

        Pay-per-view: Overview of paid sales ad opportunities on YouTube

Google+

        Technical overview: Understanding Circles, Hangouts and Ripples

        Maximising results: How to best establish a presence on Google+

        Social search: Maximising use of Google+ to boost online visibility

Measurement

        Platform specific: Full overview of free proprietary analytics tools available on all social platforms

        Measurement tools: Advice on the free tools available online for tracking social activity

        Metrics for success: Tried-and-tested metrics for measuring performance

        Google Analytics: Advanced techniques to track web traffic and page views

        Search performance: How to measure impact in search engines

        Competitor benchmarking: How to gauge your performance with your key competitors and wider industry

Case Study Review

        Best-in-class: Leading UK sales case studies, demonstrating success across full variety of industry sectors

Hands-on Exercises

        Active learning: Specially designed class exercises to get you quickly and confidently up-to-speed

Business Consultancy

        Tailored discussion: Live sales consultancy to tackle challenges related specifically to your brand or client

Sales professionals - all levels.

no pre requisites