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Sales Promotion and Personal Selling (Byte Size Skills Course)

Stonebridge College.

Summary

Price
£89.99 inc VAT
Finance options
Finance options available
Study method
Distance learning
Duration
20 hours · Self-paced
Qualification
SAC Certificate
Awarded by Stonebridge Associated Colleges

Overview

Sales Promotion and Personal Selling Course

In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling. Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.

After completing this course, you should be able to:

  • understand the role of sales promotion in the marketing communications mix
  • explain the range of sales promotion methods and current thinking about how they work
  • develop plans for using sales promotion strategically in a range of applications and settings
  • understand the role of personal selling in the marketing communications mix
  • explain the range of selling roles and tasks and current views about how selling works as a communications tool
  • explain the issues in planning and managing personal selling in the communications mix
  • evaluate some key trends and developments in personal selling.

Description

Syllabus

Introduction


Objectives

Overview of Sales Promotion

How Sales Promotion Works

A Strategic Approach

Sales Promotion Methods

Other Issues in Sales Promotion

Personal Selling

Sales Force Management

Summary

Further Reading

Tutor-marked Question Paper

On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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