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Radio and Television Interviews

The Centre

Summary

Price
£445 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Location & dates

Location

Address
EC1V 9BJ
United Kingdom
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Overview

How you present yourself in radio and television interviews has a direct impact on audience opinion of your organisation as a whole. This media relations training course will help you develop the skills you need to make sure you say what you need to and leave a memorable and positive impression.

Description

This is a very practical and participative course, run by experienced journalists/trainers.  It offers advice and techniques on every aspect of a media interview, from preparation through to body language and clothing.  This training will give you the confidence and skills you need to inspire your audience and get your messages across.

Over the day you will cover:

  • understanding the media agenda
  • how to prepare for an interview
  • identifying what you want to achieve
  • understanding your audience
    • who are they?
    • how they listen and what they hear
    • what they remember
  • developing and supporting your messages
    • message development
    • using high impact language and examples
    • using information and 'killer facts' to keep attention and raise awareness
  • handling questions
    • anticipating and dealing with questions
    • staying in control of the interview
    • techniques to get your messages across under fire
    • good news and bad news interviews
  • creating a positive and powerful personal style
    • being an effective spokesperson, embodying the brand of your organisation 
    • body language
    • dressing for TV
    • image management
    • using your voice effectively
  • developing your confidence and handling nerves
    • staying calm under pressure
    • techniques to focus, and use your adrenalin positively

This is a ‘hands-on’ course that combines training sessions with lots of practical exercises. All participants undertake a television and radio interview and take home a film of their performance. The course also includes a year of free support from your trainer.

Who is this course for?

The course is suitable for anyone whose work involves talking to journalists, or undertaking TV and radio interviews. This media interview training course is of equal benefit to those new to media contact, and to more experienced people wanting to improve their technique. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Career path

This course will give you the skills and confidence to be a really effective spokesperson for your organisation. It will help you understand how to express your messages for maximum impact, and will ensure you know how to make the most of three minutes under the spotlight.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Media studies