Professional Diploma in Digital Marketing

Overview

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners. By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation. You will understand how to use the internet as an effective marketing channel.

Organisations of all sizes are coming to terms with the impact of the internet on their business. Our lecturers include the very best digital practitioners from across the UK & Europe. The Digital Marketing Institute is the established leader in digital marketing executive education.                                    ...

Objectives                                                                                                                         ...
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.                                                   

Our Professional Diploma in Digital Marketing will help you to:
get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns integrate your digital marketing plans and efforts into your marketing strategy drive new visitor traffic to your web site while improving online conversion rates understand how digital marketing can help you grow your business, domestically and internationally create and develop effective and targeted email marketing campaigns that aligns with your business goals identify various online applications and resources that can help build effective and profitable web sites measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing discover how to best develop and retain customers.

Who is it for?

Anyone responsible for developing or implementing your organisations online strategy:Professionals who need to understand Digital Marketing or get more out of their Digital channelsMarketeers who want to fast-track their career or improve their position in the market-placeSmall business owners who need to maximise online channels for growing their businessStudents who want to upskill in Digital Marketing.

Description

There are 10 units to be completed in this Professional Diploma course.

Course Units:

- Introduction to Digital Marketing  

- SEO  

- PPC  

- E-Mail Marketing  

- Display Marketing 

- Mobile Marketing 

- Social Media 1 & 2     

- Google Analytics  

- Planning your Digital Campaign

Career path

Digital Marketing Practitioner  > Digital Marketing Professional  > Digital Marketing Manager  >Digital Marketing Director