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Planning Marketing Communications (Byte Size Skills Course)

Stonebridge College.

Summary

Price
£89.99 inc VAT
Finance options
Finance options available
Study method
Distance learning
Duration
20 hours · Self-paced
Qualification
SAC Certificate
Awarded by Stonebridge Associated Colleges

Overview

Planning Marketing Communications Course

In this course, we look at the development of integrated marketing communications plans.

After completing this course, you should be able to:

  • understand the importance, meaning, and complexities of planning integrated marketing communications
  • identify the key elements of planning integrated marketing communications
  • understand and explain the key inputs to this planning process
  • assess how marketing communications strategies can be developed for different target audiences
  • develop integrated marketing communications plans.

Course media

Description

Syllabus

Introduction


Objectives

Integrated Marketing Communications

What does an Integrated Approach Mean?

Advantages of Integration

Problems in Achieving an Integrated Approach

Achieving Integration

Marketing Communications Planning Framework

Applying the Framework

A Concluding Note

Summary

Further Reading

Tutor-marked Question Paper

On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: Planning Marketing Communications (Byte Size Skills Course) Certificate

Award 2 is issued by our Awarding Body: Level 1 Planning Marketing Communications (Byte Size Skills Course) Award

At the end of this course successful learners will also receive a Level 1 NCFE Award Certificate of Achievement. Our course has been accredited under our NCFE IIQ Licence and the course measurable learning outcomes have been benchmarked at Level 1 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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