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Marketing, Media and Advertising (BTEC HND)


UK Learning College

Summary

Price
£4,375 inc VAT
Study method
Online
Duration
960 hours · Self-paced
Qualification
BTEC Higher National Diploma in Marketing, Media and Advertising
Awarded by Edexcel
Additional info
  • Tutor is available to students

Overview

A distance learning course is the ideal way to gain a qualification BTEC (HND) in Marketing, Media and Advertising. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning BTEC in Marketing, Media and Advertising (MMA) is a flexible and convenient course, which allows you to comprehensively prepare for a BTEC Marketing, Media and Advertising (MMA) exam or career through home study. What's more, because the distance learning BTEC (HND) in Marketing, Media and Advertising (MMA) course is a fully comprehensive course, no prior knowledge is required.

This course is suitable for anyone wishing to learn the knowledge, skills and tools essential to the many facets of Marketing, Media and Advertising. The Marketing, Media and Advertising vocational training course will prepare you to enter a higher education degree programme, or enter directly into employment in Marketing, Media and Advertising.

You may take up to 2 years to complete this course and you will receive unlimited tutor support throughout.

About BTEC HNDs
BTEC (Business Technical Education Council) courses are vocational-related training courses that prepare you to enter either into a higher education degree program, or directly into employment. BTECs are developed with key representatives from their respective industry and are built to progress the learner along a vocational path. The courses are continually updated with employers’ needs in mind so that you are given the knowledge, skills and tools most suitable for your field. BTECs also provide direct advancement into university programmes.

BTEC HNDs (Higher National Diplomas) are at the fifth level of the BTEC scale. They are worth 240 credits and are equivalent to a Foundation Degree or HE (Higher Education) Diploma.

You can take BTEC courses together with, or instead of A-levels.

What Can I Do After Completing This BTEC Management Course?
Once you have successfully completed this course you will be able to use your HND in Management as a qualification to enter into university, complete a final year of study, and obtain a full degree.

Description

Course Content


The BTEC (HND) in Marketing, Media and Advertising is divided into sixteen comprehensive modules.


Unit 1: Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)
Unit 2: Research methods and techniques in Marketing, Media and Advertising
Unit 3: The Philosophy of Marketing and the Marketing Concept
Unit 4: Product Review and Marketing Strategies
Unit 5: The Communication Components
Unit 6: E-Commerce
Unit 7: The Marketing Mix
Unit 8: History of Media Studies
Unit 9: Media Ethics
Unit 10: Audio-visual media
Unit 11: Mass Communication
Unit 12: History of Advertising
Unit 13: Advertising in the Marketing Mix
Unit 14: Graphic Design and Production
Unit 15: Television Commercials
Unit 16: Media Law

Career path

Marketing Executive

If you are a good organiser, and would enjoy using your creative and communication skills to sell products, this job could be ideal for you.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.