Marketing Management

The value of the area of study, which is called Marketing or Market Management, is widely recognised in the modern world of business. A majority of firms, both large and small, contain departments or personnel with the word marketing in their title, for example, Marketing Manager, Marketing Services, The Marketing Department.

Individuals working within these organisations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects.

Alternatively they may think of marketing as that part of the organisation's business, which relates directly to the customer, for instance, publicity, public relations, market research, etc.

In fact, marketing is all these things and more. It is a manner of approaching business, which allows the organisation to achieve all of its objectives with the maximum efficiency.

It is essential that all members of an organisation have an awareness of what marketing involves and its implications for the entire staff. This includes all personnel, from the person who operates the switchboard to operatives on the factory floor.

This is because all of these people have a contribution to make in terms of the organisation's effective marketing effort.

In everything we do or see there is a marketing concept behind it, be it a branded item of clothing to a charity asking for your donation. This course will provide you with the skills and knowledge, to both understand the marketing concept and how to implement a marketing plan.

Key Topics:

• Introduction The Marketing Process
• The Marketing Environment
• Market Segmentation and Targeting
• Marketing Research
• Product Life-cycle
• Distribution
• The Nature of Strategic Planning

Assessments

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's included:

You will have access to a tutor, via email, who will mark your work and guide you through the course to help you be ready for your examinations. In addition you will be supplied with a comprehensive Study Guide which will help you through the study and assessment process.

The course pack includes, guidance on relevant study skills and full tutor support comprising:

• the marking of a series of assignments
• written answers to specific study problems
• full tutor support via emails
• a copy of our study guide, will give you guidance on studying and submitting assignments

Study Time

Study Hours are an approximate figure and are dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the Marketing Management course is: 105 hrs

Entry Requirements

Our Marketing Management course is openly available to anyone wishing to learn more about Marketing and has a keen interest in the subject, plus an intention to progress a career.

• Learners will need sufficient numeracy and literacy
• Students should have access to a computer and the internet throughout your study period.
• Learners should have basic PC skills in order to navigate our Support Portal
• You should be fully committed to your studies.