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Marketing Online Diploma


Elearn College

Summary

Price
£29 inc VAT
Study method
Online
Duration
6 months · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

13 students purchased this course

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Overview

The activities undertaken by an organisation with the intention to promote selling and delivering of products or services to customers as well as advertising of products is known as Marketing. To attract target audiences, the marketing departments of businesses make use of slogans, celebrity endorsements and media exposure.

Description

Every company needs to let its target audience know what it does effectively and that is where a diploma in Marketing plays its role. Taking lessons in marketing allows marketers and managers to develop and maintain a compelling brand identity, grow its market by attracting more prospects and retain old customers. A marketing diploma also includes ideas that allow you to identify when migration to a new media is to be done and the techniques, technologies and inputs on how to take your customers along with you on the path of development and success.

Syllabus

1. Optimizing your Marketing Program

2. Strengthening Your Marketing Strategy

3. Writing a Marketing Plan

4. Researching Your Customers, Competitors and Industry

5. Engaging Your Marketing Imagination

6. Pumping Up Your Marketing Communications

7. Producing Printed Marketing Materials

8. Outdoor Advertising

9. Message Broadcasting

10. Maximising the Web Market

Who is this course for?

The Marketing Diploma acknowledges the fact that every business needs to have marketing imagination. If you are a person who has innovative ideas and is interested in looking at marketing from a creative perspective, then, the Marketing Diploma is the right course for you to take.

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Career path

The Professional Diploma in Marketing has been designed for marketing professionals who want independent proof of their expertise. If you already have a grounding in marketing, but want real-life insights and skills to help your businesses improve return on investment, the Professional Diploma is an ideal course.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.