Managing the Enterprise Course

Naylor (2004) defines management as:

"the process of achieving organisational objectives, within a changing environment, by balancing efficiency, effectiveness and equity, obtaining the most from limited resources and working with and through people."

This course has been chosen because it presents the information on management in an interesting way, and encourages a high level of student participation. The course has been written to help you to develop your understanding of each topic, and highlighting the key points.

The course will require you to undertake practical activities, whilst others are more reflective and ask you to think about some of the concepts covered and then to relate them to your own experience. In either case, completing the course will add a further dimension to your studies and enable you to make sense of the material presented to you by applying it to the real world and to your own frame of reference.

On completion of this course you will be able to:

• Demonstrate theoretical and integrated applications of concepts, models, and techniques associated with the integrative, holistic nature of the business enterprise.
• Analyse and synthesise arguments focusing on the value creation process in any for profit and for non-profit organisational entity and the management challenges posed by diverse stakeholders.
• Collaborate as a group to assess and resolve issues through the ability to access information, interpret, synthesise and communicate to others collectively and/or individually, using current retrieval, analysis and presentation tools.
• Develop an awareness of the Business Environment.

The Business in its Environment

• Introduction
• Participating in the Dynamic Business Environment
• What is Management?
• The Dynamic Business Environment
• Making Ethical Decisions and Managing a Socially Responsible Business
• Competing in the Global Marketplace
• Summary

Managing the Business

• Introduction
• Management and Leadership in Today?s Organisation
• World-Class Operations Management
• Understanding the Customer and Creating a Marketing Strategy
• Developing Quality Products at the Right Price
• Distributing Products in a Timely and Efficient Manner
• Using Integrated Marketing Communications to Promote Products

Technology, Information and Finance

• Introduction
• Using Technology to Manage Information
• Using Financial Information and Accounting
• Managing the Firm?s Finances
• Summary

Contemporary Issues in Managing the Enterprise

• Introduction
• Knowledge Management
• Intellectual Capital Auditing
• Virtual Organisations
• Summary

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.