LinkedIn Sales Masterclass

How you’ll benefit

• Master LinkedIn for lead generation and qualification
• Generate hot leads with market-leading understanding of LinkedIn
• Strengthen your pipeline with LinkedIn Advertising
• Get up-to-speed on the key LinkedIn tools to drive sales
• Keep ahead of the competition by benchmarking against industry best practice

This dedicated LinkedIn for Sales workshop will help you get to grips with the multitude of ways LinkedIn can propel the sales process.

Learn top LinkedIn techniques to generate targeted, and well qualified, leads. Master LinkedIn Advertising to dramatically boost your sales pipeline.

Tried-and-tested LinkedIn techniques will be covered in depth, utilising the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the day ready to maximise the opportunity LinkedIn presents to fast track the sales process and hit the bottom line.

Social Media Sales Overview

• Bringing it together: Integrating social media alongside existing sales activity
• Template for success: Key elements required to develop an effective social media sales strategy
• Social media management: Time-saving tools and techniques
• Prospect targeting: How to best segment your market online to maximise results
• Content strategy: How to deliver a varied flow of content to engage sales prospects

LinkedIn Overview

• Demographics: Insight into LinkedIn’s user base and usage rates across Britain
• Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting corporate sales in the UK

LinkedIn Sales Strategy

• Essential creativity: How to creatively plan LinkedIn sales campaigns strategically
• Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs

Maximising effectiveness of Personal Profile Pages

• Company strategy: Developing a coherent strategy of best practice across your employee base
• Network visibility: How to engage a targeted network of contacts on an ongoing basis
• LinkedIn membership packages
• Premium subscriptions: Full overview and recommendations for different levels of signup

LinkedIn Company Pages

• Setting up: Establishing a branded LinkedIn Page presence effectively
• Google: Optimising your LinkedIn Page for search engines
• Online video: Integrate video into your Company Page to boost engagement levels
• User accounts: How to manage set-up of personal and company profile accounts for the long-term

Content Strategy

• Status updates: Target your updates by company size, industry, job function, seniority or geography
• Content calendar: How to build a working content plan to maximise results from your posts
• Post frequency: Best practice for planning the number of posts per day
• Post scheduling: Priority times to post to maximise conversion
• Content type: How to best plan your mix of image, video and other multimedia content
• Creative development: How to creatively plan content to maximise community engagement

Building a targeted network

• Current contacts: Extend your network easily across your email contacts
• Advanced search: Locate targeted industry professionals to connect with
• Offline marketing: Guidance on publicising your LinkedIn presence offline
• Company engagement: Best practice for engaging companies and spurring them to join your network
• Requests for introductions: Advice on maximising use of LinkedIn referrals
• Best practice LinkedIn network engagement
• Timing: Planning your activity around when industry professionals are most active on LinkedIn
• Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
• Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill

Setting up your own LinkedIn Group

• Focus topic: Researching and determining a topic for your group to maximise results
• Open or closed group?: Guidance on best practice
• Blocking individuals: How to prevent competitors joining your group
• Search visibility: How to ensure maximum visibility in LinkedIn and Google
• Growing membership: Proven techniques for organically growing a targeted community
• Discussions: Instigating and managing LinkedIn Group discussions
• Group announcements: Best practice use of email announcements to your group members
• Group management: Designating admin responsibilities across your team

3rd party LinkedIn Groups

• Selecting groups to join: How to best focus your time to drive most results
• Popular discussions: Target the most active activity within a group for most visibility
• Starting a discussion: Prepping a new discussion topic that adds value and generates debate
• Top influencer: How to become one of the most valued participants in a group
• Group analytics: Maximise LinkedIn’s detailed stats on group activity, demographics and growth

LinkedIn Mail

• Best practice: How to best use LinkedIn’s email messaging function for lead generation
• Message content: Topics and message themes to deliver best response
• Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
• LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

LinkedIn Events

• Event promotion: How to maximise exposure of your sales events across LinkedIn

LinkedIn Today

• Full overview: Understand the full workings of LinkedIn’s personalised news service
• LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
• Content optimisation: How to ensure your news ranks highly in LinkedIn Today
• Social influence: Best practice of LinkedIn Today to engage your network

LinkedIn Ads

• Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
• Professional targeting: Target professionals based upon industry field, job title, location and company
• Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
• Split-testing: Best practice for maximising ROI
• Budgeting: Outline of cost structure and tips for minimising spend

Measurement

• Measurement tools: Advice on free tools available online for measurement tracking
• Metrics for success: Tried-and-tested metrics for testing performance

Case Study Review

• Best-in-class: Leading UK LinkedIn sales case studies, demonstrating success across full variety of industry sectors

Hands-on Exercises

• Active learning: Specially designed LinkedIn sales class exercises to get you quickly and confidently up-to-speed

Business Consultancy

• Tailored discussion: Live consultancy to tackle challenges related specifically to your brand or client

Sales professionals - all levels.

no pre requisites