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Guerrilla Marketing School


Udemy

Summary

Price
£39 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business

Description

An interactive workshop exploring guerrilla marketing ideas and non-traditional
marketing

From ancient Greece to the world's most successful small car launch, you
will explore guerrilla and non-traditional marketing as its evolved throughout
the  ages.

Hayes shares his personal case studies from his 15 year career as a
Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective
guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you've
learned and flex your creative muscles in answer to two fun, challenging
briefs.

Finally, submitted student work will be subject to a kind but fair
critique which will help you sharpen your skills and abilities to sell creative
thinking.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.