Skip to content

Level 4 Diploma in Services Marketing - Accredited

Accredited by The CPD Qualifications Group

UK Home College

Summary

Price
£750 inc VAT
Or £62.50/mo. for 12 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
CPD
40 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

How can we market a service when there is no physical goods to touch or car to test drive, no shoes to try on, no computer to use or book to read?

The Level 4 Diploma in Services Marketing is basically the selling of invisibles that prepares you for the exciting challenges related to leading service sales organisations in today's hyper-competitive global economy.

The course fee covers registration, learning materials (PDF/eBooks) and assessment. Certification is subject to a single payment of £15 for soft-copy and £20 for printed version payable to the UK Home College.

CPD

40 CPD hours / points
Accredited by The CPD Qualifications Group

Description

Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

Students will learn how to create and evaluate a service environment that is both functional and enhances the experience of the consumer.

Topics covered include:

- Differences from product marketing

- Expanded marketing mix

- The service product

- Blueprinting

- Service branding

- Servicescape analysis and design

- High vs low contact services

Who is this course for?

This course is suitable for anyone who works in the service industry (not just front line customer service), for anyone who owns a business or is thinking of starting one and anyone who has a general interest in marketing or learning how marketers may influence you as a consumer.

Requirements

No previous knowledge is required.

Career path

  1. Service Marketing Officer
  2. Advertisement Manager
  3. Business Consultant
  4. Marketing Consultant and many more

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses