Google Analytics Foundation
Imparture Limited
Summary
Finance options available
Location & dates
United Kingdom
MANCHESTER
Lancashire
M15AN
United Kingdom
BIRMINGHAM
West Midlands
B46TB
United Kingdom
Overview
How you’ll benefit
- Configure your account correctly to best fit your digital marketing strategy
- Setup and measure your website conversion rates
- Closely track performance of your content on-site and across the web
- Draw actionable insight from Google Analytics reports and data
- Closely measure ROI from each of your marketing channels
As with anything in life, it’s only through monitoring your progress that you can take stock and steps to make incremental improvements. Google Analytics has become the industry standard for digital marketers to do exactly that, track performance and determine insight to make step change adjustments over time.
However, as digital marketing has got more complex in scope over time, and Google Analytics’ raft of features has continued to widen, increasingly the opportunity presented by web analytics is being substantially underutilised.
Join this one-day workshop to get up-to-speed on how best to configure Google Analytics to best fit your digital marketing activity. Gain a full picture of the opportunities presented by this powerful measurement platform. Get briefed on the latest Google Analytics developments, including the substantial recent changes with the advent of Universal Analytics.
You will leave the day confident in the knowledge as to how Google Analytics can support your business and drive performance improvements in your wider digital marketing programme. Live exercises will leave you with the hands-on skills to get started straight away.
Description
Web Analytics Insight
- Getting up-to-speed: The latest web analytics trends and usage statistics
Google Analytics Strategy
- Business opportunity: Understanding the business opportunities presented by Google Analytics
- Strategy framework: Clear framework for developing a coherent plan for your analytics
- Goal setting: How to set clear objectives for your analytics
- Integration: Best practice to integrate analytics at the core of your digital marketing strategy
- Resourcing: Guidance on building an inhouse analytics team or outsourcing
Getting Started
- Jargon buster: Google Analytics terminology and definitions
- Technical overview: Full run through of all key features of your account
- Properties: Best practice set-up to encompass all of your digital presence
- JavaScript: Clear overview of how Google Analytics JavaScript tracking works
- Tracking code & cookies: Understanding differences between Google Analytics and Universal Analytics
- Tracking code set-up: How to configure your account to the old Google Analytics or Universal Analytics
- Google Webmaster integration: How to connect with Google Analytics
Optimising your Google Analytics Account
- Configuration: Clear checklist to follow to best configure your account and profiles
- Website Integration: Best practice setup of filtering, onsite search and ecommerce tracking
- Managing users: How to set clear responsibilities across your team
- Remarketing: Step-by-step guidance on how to setup a remarketing campaign
- Conversions tracking: How to define goals to track your conversions
Visitor Analytics
- Visitor reports: Full breakdown of key reports, such as visitor demographics, behaviour and mobile traffic reports
- Visitor journey: How to visualise the visitor journey using Visitor Flow charts
Traffic Source Analytics
- Traffic source reports: Full breakdown of all key traffic source reports
- Search marketing: Comparing natural and paid search results
- AdWords analytics: How to track your AdWords performance
- Email marketing: How to track the success of your email marketing campaigns
- Campaign tracking parameters: How to measure your digital marketing campaigns
Social Media Analytics
- Social media traffic: How to best use Google Analytics to track social traffic across multiple platforms
- Social conversions reporting: Best practice setup to track conversions and sales results from social traffic
- Share buttons: Tracking the use of social media share buttons on your website
- Listening: How to monitor social media conversations with Google Analytics
Content Performance Analytics
- Page performance reports: How to make the most of them to track your content results
- Event tracking: Tracking in-page events such as button or link clicks and downloads
- In-Page Analytics: How to visualise where visitors are clicking on your pages
- Embedded video activity: How to track embedded video activity on YouTube, Vimeo etc
- Onsite search tracking: How to measure your onsite search engine activity
- Site Speed reports: Best practice use to improve usability and website download time
- Content Experiments: Step-by-step guidance on setting up A/B testing
- Conversion Rate Optimisation: How to best use Google Analytics to improve your conversion rate
Google Analytics Measurement Reporting
- Metrics: Clear guidance on the top metrics to use to track results
- Ecommerce reports: Full overview of ecommerce reports available on Google Analytics
- Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
- Conversion funnel visualisation: How to uncover where visitors leave your funnel
- Multi-channel funnels: How to allocate conversions when multiple marketing channels are involved
- Attribution modelling: Best practice guidance on how to attribute results to respective channels
- Data export: Step-by-step guidance on how to export different data sets to sync with other business data
- Email functionalities: Share reporting easily with other members of your team
Setting up your KPI dashboard
- Dashboard widgets: How to build your own KPI dashboard using dashboard widgets
Real-time Analytics
- Technical overview: Full breakdown of the features available to track activity as-it-happens
- Implementation: Different scenarios to make best use of real-time analytics
Attribution Modelling
- Attribution models: Full overview of different models at your disposal
- Recommendations: Guidance on the best attribution model for different scenarios
- ROI measurement: How to gain a clearer commercial picture with attribution modelling
Case Studies
- Best-in-class: Leading UK case studies, demonstrating success across full variety of industry sectors
Hands-on Exercises
- Active learning: Specially designed class exercises to get you quickly and confidently up-to-speed
Consultancy
- Tailored discussion: Live consultancy to tackle challenges related specifically to your brand or client
Who is this course for?
This course is designed for marketing and communications professionals and website staff with limited web analytics experience looking to advance their Google Analytics skills.
The course will help support delegates with their Google Analytics certification and qualification.
Requirements
no pre requisites
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.