Foundation Certificate in Marketing

Our Foundation Certificate in Marketing is ideal if you’re already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role.

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study to suit your requirements and availability. You may already be working and want to study for this professional marketing certificate around your work commitments.

As the world's largest organisation for professional marketers, The Chartered Institute of Marketing (CIM) has a global reputation as a centre of excellence and its qualifications are recognised worldwide. Based on the Professional Marketing Standards, these qualifications are designed to help you meet the ever-increasing demands expected of marketers.

90 centres across the UK!

This qualification consists of two mandatory modules: Marketing Principles and Customer Communications. However, you can choose to complete just one module and gain an award. You can then continue to study and add the second award. When you complete both mandatory modules, you will achieve the full qualification.

The two mandatory modules for this qualification are:

Marketing Principles

This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.

Customer Communications

This module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice.

Study Path:

Foundation Certificate in Marketing>Certificate in Professional Marketing> Diploma in Professional Marketing>Chartered Postgraduate Diploma in Marketing

Duration:

One module could be completed within four months and the full Certificate qualification (of two modules) could therefore be completed in six months.

Study Mode:

Face-to-face learning - Studying part time at evening classes or weekends can help get the right balance.

Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.

Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops.

For people of all ages and stages of their careers. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.