Event management: intermediate

This intermediate level event management course is aimed at event managers wishing to review and update their skills, knowledge and expertise in the ever growing arena of event management. A finance course that uses plain English to demystify financial accounts, providing you with a clear understanding of business finance.

This London based course covers a range tools and concepts to help you understand your organisation’s finances and give you the confidence to make financial judgements.

You will leave with a thorough grounding in finance and how it works; enabling you to understand the financial implications of your business decisions.
This is finance training at its best - clear, informative, practical and fun!

“Brilliant. I wanted a better understanding of core financial concepts – this course more than met my expectations.” MW, Focusrite

A one-day course aimed at Event Managers and Coordinators who want to consider new opportunities and review how they manage events to reach target audiences. The course will go through fundamental considerations to strategically plan and manage communication, stakeholders and participant expectations.

The day will explore a conceptual framework and consider viable options to achieve declared goals. There will be group discussion and self-reflection to gain insight and direction to ensure events are aligned with your organisation's mission.

The course will cover:

Conceptualising an event: Review the vision, setting the event objectives

• the 5‘w's: why, who, what, when and where
• why are you holding the event?
• what needs to happen as a result of the event?

Elements of the strategic planning process: from proposal to post event

• scope of event
• analysing resources
• identifying tasks and responsibilities

Financial control and budgeting: risk management

• understanding the key elements of budgetary control
• constructing the budget

Team management

• what are the HR challenges posed by an event?
• managing the team, delegation and priorities

Strategic marketing: publicity and public relations

• marketing an event to achieve objectives
• identifying the audience and what are they want from your event
• how to manage their needs and expectations
• understanding the key elements which make an event memorable

Exhibitors and sponsors

• why should other organisations want to sponsor your event?
• review what is in it for them?
• partnerships and sponsors that strengthen and extend your brand

Post event evaluation

• the role of evaluation in event management
• when, how and what to evaluate

• a year of free support

"The trainer did a brilliant job of showing how to apply the principles to my organisation." TA, Trinity Chapel

"The course was extremely useful. The trainer made the subject easy to understand and relevant to my role - she broke it down into small, easy-to-understand chunks." SJ, ULA

"Very good. The trainer used a mix of presentations and practical tasks to keep everyone involved. The use of real examples also helped." KP, Westminster City Council

This course takes place at The Centre's central London training suite with easy access to mainline rail, tube and bus links. The course can also be run in-company at your venue for a group of your staff.

The course is aimed at those who have event management experience and want to review what they do and how they do it. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.