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E-Business and the Consumer

Stonebridge College.

Summary

Price
£259.99 inc VAT
Finance options
Finance options available
Study method
Distance learning
Duration
80 hours · Self-paced
Qualification
SAC Diploma
Awarded by Qualifications Register

Overview

During this course you’ll focus on the implications and opportunities that a business will face in marketing an e-business proposition to its customers. Although the Internet can present a cost-effective global platform upon which to do business, marketing must still be a priority as customers will not automatically find what they need on-line. Upon successful completion of the course you'll know how to conduct market research and implement internet promotional strategies to ensure success.

Description

Syllabus

Lesson 1: CONSUMER-BASED MODELS IN E-BUSINESS

We begin with a brief overview of the common types of e-business models generally associated with B2C marketing.

Lesson 2: ON-LINE CONSUMER DEMOGRAPHICS

In Lesson 2, we use data statistics and surveys to investigate the demographics of potential customers of on-line products and services. The nature of these profiles indicates that the typical Internet user is not necessarily representative of wider society and can vary across geographic regions. We review the potential of future on-line markets based upon emerging demographics.

Lesson 3: MARKET RESEARCH ON-LINE

Market research is an important step to undertake in any business development project, and is equally important before embarking upon an e-business implementation project. In Lesson 3, we discuss techniques that use the Internet to gather market research data, and e-business models that capture market data in an on-going basis.

Lesson 4: INTERNET PROMOTIONAL STRATEGIES

Finally, in Lesson 4, we describe a number of strategies for promoting and marketing an e-business including web advertising, permission marketing and relationship marketing. We look at case studies, and conclude with emphasising the need to integrate on-line marketing strategies with those carried out in traditional media.


On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: E-Business and the Consumer Diploma

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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