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Digital Marketing

London Academy of IT

Summary

Price
£150 inc VAT
Study method
Classroom
Duration
10 hours · Part-time
Qualification
Certificate of Completion
Awarded by London Academy of IT
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Broadway
East London
London
E151NT
United Kingdom
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Overview

In the overcrowded market place knowledge of Digital Marketing techniques is essential. When before was enough to just know common principles of Marketing nowadays the on-line strategies are acquiring further and further weight on the overall Marketing strategy. This course will provide you with an overview on the on-line Marketing tools, composition of an on-line Marketing strategy and analysis of most famous case studies.

Get exclusive 10% OFF on this course by using promotional code 'REED67' at checkout on our website.

Please click the ‘Enquire now’ button on the right to view the dates, times and for booking.

Description

1.    Traditional Marketing
        - Introduction
        - Marketing principles
        - Off-line Marketing

2.    Email Marketing
        - The role of ESPs
        - Threats and challenges for email marketers
        - Segmenting your database: eCRM
        - Increasing your open and click-through rates
        - Email design & development do's and don'ts
        - Law consideration

3.    Social Media
        - Facebook, Twitter, LinkedIn, YouTube
        - Social listening and sentiment analysis
        - Organising Social Media: internal structures/ responsibilities, work-flows
        - A strategic approach to social media

4.    Content Marketing
        - Quality content
        - Organic traffic
        - Blogs, white papers, videos, webinars, podcasts and more
        - SEO

5.    Mobile Marketing and Apps
        - "There's an App for that" (and everything else)
        - HTML5 and the mobile web
        - Location-based services: why, what and how

6.     Affiliate Marketing
        - Driving traffic
        - Who pays for what
        - Merchant, network, publisher and customer
        - Affiliate management agencies, super-affiliates and vendors

7.    Display & Banner Advertising
        - Media agencies, publishers and ad networks
        - Ad formats: from traditional to new
        - Interruptive vs permission-based
        - Latest display advertising trends

8.    eCommerce
        - P for "Online-PLACE"
        - On-line purchases structure
        - Technology infrastructure
        - Cloud role

Who is this course for?

Those who wish to understand digital Marketing options, formulate their own plan and monitor ROI. If you want more in depth knowledge, the school also offer an SEO course.

Requirements

Basic knowledge of Marketing and SEO.

Career path

Digital Marketing Assistant > Digital Content Manager

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing