Digital Marketing
London Academy of IT
Summary
- Tutor is available to students
Location & dates
Overview
In the overcrowded market place knowledge of Digital Marketing techniques is essential. When before was enough to just know common principles of Marketing nowadays the on-line strategies are acquiring further and further weight on the overall Marketing strategy. This course will provide you with an overview on the on-line Marketing tools, composition of an on-line Marketing strategy and analysis of most famous case studies.
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Please click the ‘Enquire now’ button on the right to view the dates, times and for booking.
Description
1. Traditional Marketing
- Introduction
- Marketing principles
- Off-line Marketing
2. Email Marketing
- The role of ESPs
- Threats and challenges for email marketers
- Segmenting your database: eCRM
- Increasing your open and click-through rates
- Email design & development do's and don'ts
- Law consideration
3. Social Media
- Facebook, Twitter, LinkedIn, YouTube
- Social listening and sentiment analysis
- Organising Social Media: internal structures/ responsibilities, work-flows
- A strategic approach to social media
4. Content Marketing
- Quality content
- Organic traffic
- Blogs, white papers, videos, webinars, podcasts and more
- SEO
5. Mobile Marketing and Apps
- "There's an App for that" (and everything else)
- HTML5 and the mobile web
- Location-based services: why, what and how
6. Affiliate Marketing
- Driving traffic
- Who pays for what
- Merchant, network, publisher and customer
- Affiliate management agencies, super-affiliates and vendors
7. Display & Banner Advertising
- Media agencies, publishers and ad networks
- Ad formats: from traditional to new
- Interruptive vs permission-based
- Latest display advertising trends
8. eCommerce
- P for "Online-PLACE"
- On-line purchases structure
- Technology infrastructure
- Cloud role
Who is this course for?
Those who wish to understand digital Marketing options, formulate their own plan and monitor ROI. If you want more in depth knowledge, the school also offer an SEO course.
Requirements
Basic knowledge of Marketing and SEO.
Career path
Digital Marketing Assistant > Digital Content Manager
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.