Digital Marketing Course
Global Edulink
Summary
- Exam(s) / assessment(s) is included in price
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Overview
Digital Marketing
Are You Aiming To Be A Highly Paid Digital Marketing Professional?
Get to grips with Digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course (USA Standards) is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The Digital Marketing course is divided into modules which are helpful and easy-to-understand. The Digital Marketing course is comprehensive and includes Digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of Digital Marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
Learning with Global Edulink has many advantages. The Digital Marketing course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
Please Note: The Digital Marketing Course is Based on USA Standards.
CPD
Course media
Description
This online Digital marketing training course has been designed for 12 guided learning hours. Key topic areas are listed below under the curriculum.
✦COURSE CURRICULUM✦
➤(Module 01) : Digital Marketing Strategy - Digital Marketing
- The importance of defining three strategies
- Building a business strategy
- Building a brand strategy
- Building a marketing strategy
➤(Module 02) : Exploring Digital Marketing - Digital Marketing
- Definitions and terminology
- Components of digital marketing
- The digital marketing landscape
➤(Module 03) : Starting With the Website - Digital Marketing
- What makes a website effective?
- Choosing a domain name
- Selecting a designer or developer
- Building a site yourself
- Making your website convert
- Creating engaging web copy
- Choosing responsive design
- Installing Google Tag Manager
➤(Module 04) : Foundations of Analytics - Digital Marketing
- Introduction to measuring data
- How online analytics work
- Using goal and event tracking
- Looking at a conversion funnel
- Defining your key performance indicators (KPIs)
- A look at attribution models
➤(Module 05) : Search Engine Optimization - Digital Marketing
- How SEO works
- Essential optimization techniques
- Conducting keyword research
- Crafting a content strategy
- Leveraging local SEO
- Choosing to hire a professional
➤(Module 06) : Search and Display Marketing - Digital Marketing
- Introduction to search and display
- Launch text search ads
- Launch display search ads
- Deciding to use remarketing
- Succeeding at search and display marketing
➤(Module 07) : Social Media Marketing - Digital Marketing
- Building a social media marketing plan
- Who`s using social media?
➤(Module 08) : Facebook - Digital Marketing
- Build my Facebook page
- Building Your Audience
- Facebook Post and Integrating with Audience
- Promoting the Business on Facebook
- Advance features and managing page
➤(Module 09) : Twitter - Digital Marketing
- Introduction to Twitter
- Connecting & Twitting
- Advertising on Twitter
➤(Module 10) : Youtube - Digital Marketing
- Introduction to YouTube
- Marketing on YouTube
- Working with YouTube Channel
- Advertising on YouTube
➤(Module 11) : LinkedIn - Digital Marketing
- Introduction to LinkedIn
- Finding and Engaging with your Audience
- Create and Marketing with Your Company LinkedIn Page
- Recruitment with LinkedIn
➤(Module 12) : Pinterest - Digital Marketing
- Create a Pinterest Business Account
- Improving Pinterest Presense
- Analyse the Performance of Pinterest
➤(Module 13) : Video Marketing - Digital Marketing
- The impact of video marketing
- Getting started with video marketing
- Creating compelling content
- Promoting videos on YouTube
- Meaningful video marketing metrics
➤(Module 14) : Email Marketing - Digital Marketing
- Understanding email marketing
- Creating an email marketing plan
- Tools to launch successful campaigns
- Measuring the success of email
➤(Module 15) : Content Marketing - Digital Marketing
- What is content marketing?
- Creating a content planning model
- Setting up a blog
➤(Module 16) : Mobile Marketing - Digital Marketing
- The mobile marketing landscape
- Mobile applications
➤(Module 17) : Expanding Your Digital Marketing Skills - Digital Marketing
- Running A/B marketing tests
- A look into affiliate marketing
Access Duration
The Digital Marketing course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
Method of Assessment:
At the end of the Digital Marketing course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the Digital Marketing course.
Certification:
Successful candidates will be awarded Certificate in Digital Marketing.
Who is this course for?
- The Digital Marketing course is ideally suited to anyone hoping to work in Digital Marketing.
Requirements
The Digital Marketing course requires no formal prerequisites and this certification is open to everyone
Career path
- Digital Marketing administrator – £20,201 per annum
- Digital Marketing Manager – £31,979 per annum
- Digital marketing specialist – £25,305 per annum
- Marketing executive – £23,350 per annum
- Online Community Manager – £24,994 per annum
Questions and answers
Is this a recognised qualification?
Answer:Dear Denise, Thank you for reaching out to us. We are glad to inform you that successful learners will receive a globally recognised CPD-accredited digital certificate absolutely free. This certification will provide you with opportunities from employers worldwide. We hope this information has been helpful. If you have any further questions or concerns, please do not hesitate to contact us. Regards, Learner Support Team - Global Edulink
This was helpful.How many credits do you get upon completion of this course?
Answer:Dear Brooke, Thank you for your query. Upon successful completion of the course you will gain 12 CPD Hours/Points. Hope this helps. Please feel free to contact if you have any further clarifications, we will be happy to assist. Regards, Student Support Team
This was helpful.Is this life time access course ?
Answer:Kindly note that you will get access for 12 Months for the Digital Marketing Course.
This was helpful.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
