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Database Marketing: Essentials

Data and Marketing Association UK Ltd

Summary

Price
£450 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
Edgware Road
West London
London
W22EA
United Kingdom
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Overview

During this Database Marketing course you will learn to:

  • Develop a data driven strategyUnderstand data quality issues
  • Appreciate the law relating to data
  • How to develop customer insightUnderstand the principals of segmentation

Description

Database Marketing programme details:

  • Developing a data-driven marketing strategy
  • Understanding data analysis
  • Understanding how to join up offline and online data
  • Identifying data gaps and limitations

Defining Data Quality

  • Developing a data quality strategy
  • The differences between consumer and business data
  • The issue with poor data
  • Data collection and capture (on and offline)
  • Different forms of data
  • Data enhancement and using external data sets
  • Duplicate data and how it can be managed

Gaining Customer Insight

  • How data can help you understand your customers on and offline
  • Profiling tools for consumer and business data
  • The principles of segmentation
  • How to develop targeting models

Data analytics

  • Data mining and “Big Data"
  • Key website analytics
  • How to measure social media campaigns
  • Building an evaluation framework
  • Identify appropriate KPIs

The Law relating to Data

  • Data protection and EU Directives
  • Privacy issues
  • Self-regulation: Preference Services MPS and TPS

Who is this course for?

The course is designed for marketers new to direct and digital marketing. If your role involves turning data into customer insight and data-driven communications, then this course is right for you.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing