Content Marketing Course (1-Day Classroom)

Content Marketing Masterclass ONLY £299! (Normally £399) !

– ENQUIRE NOW and we’ll send you Business Consort’s latest offers and course dates

Content Marketing Course – 1 Day Course for multi-channel marketers using an array of digital tools & content marketing to generate leads.

Dates are available in our Manchester & London venues - Please enquire for more details

Overview

This comprehensive one-day training course will provide an overview of content marketing, plus a practical guide to making it work for your business. You'll learn how content marketing can be used to generate strong lead generation funnels for your business and how you can use content to continue to nurture these leads for conversion to customers.

The content marketing course is ideal for anyone involved in any form of internet and digital marketing, online content creation such as writing for the Web, sales or business development and social media.

We will look at the following areas as part of a content marketing strategy;

• Social Media Marketing
• Creating Different Types of Engaging Content
• Web Marketing & Conversion Optimisation
• Lead Generation Funnels
• Blogging, Online PR & Writing for the Web
• Search Engine Optimisation & Search Marketing
• Email Marketing & Behaviour Triggered Marketing
• Online advertising & much more....

This course will be very interactive and we will be doing lots of practical work such as how to set-up incoming lead funnels as well as testing out some great digital tools and their features.

Course aim: This course offers practical guide to ensure you are reaping the benefits from your internet marketing activity through efficient and effective campaign monitoring and planning.

And becoming more intelligent about acquisition, retention and value as well as improving campaign success and ultimately increase your business profits.

3 key objectives;

1. Learn techniques & tools used for effective content marketing
2. Learn practical and proven strategies to generate leads & ultimately increase business profits
3. Have the ability to apply a content marketing strategy and framework to your business

Course Level: Suitable for suitable for all levels as we cover every aspect of content marketing.

It is suitable for business of all sizes from all industries as well as agencies.

This face-to-face course is available to attend at our London and Manchester venues with multiple dates throughout the year – Enquire now.

Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, your content marketing strategy needs to be at the hub.

This is one of our masterclass courses so we aim to ensure all delegates have the ability to use content marketing strategies as part of an integrated digital marketing plan after the course.

Each section of the course will provide ideas for generating leads for your business through proven strategies – The best bit is because we’ve done all the work you so you just take the template and mold it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use digital tools and resources for email, social, web and internet marketing and advertising.

What’s included?

Includes refreshments, lunch, all course materials and unlimited post course support.

What you’ll learn;

• Create a content marketing strategy and framework for your organisation
• How to identify what makes good content
• What different types of content types and how to create them
• Pull together a content library from current resources
• Identify the best content marketing mix for your business
• What publishing options and tools there are and how to use them
• How to use multiple channels for content marketing - Email, blogging, landing pages & micro sites, social media, PR, article marketing
• How to write SEO optimised content for the Web
• Use content marketing to generate leads through lead funnels
• How to attract your target audience and segment them top market more effectively
• Use marketing automation to nurture your leads for conversion
• How to use content marketing to encourage user generated content
• Use content marketing to become an influencer and trusted resource
• Guidelines and best practice using our 7 steps to success planning process
• Apply proven methods using real life examples and case studies
• Tracking and measuring success

Course Trainer Dawn McGruer FRSA

This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000's or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Who should attend?

The content marketing course is ideal for anyone involved in any form of internet and digital marketing, online content creation such as writing for the Web, sales or business development and social media. It is suitable for business of all sizes from all industries as well as agencies.

This course is suitable for all levels - We will be looking at content marketing strategy which will include types of content, channels to promote content to reach target audience and for lead capture. We will look at inbound marketing to increase web traffic and content reach through search engine results too.

Whatever stage you're at in your career, the Chartered Institute of Marketing - Chartered CPD Programme helps you get ahead, and start your route to achieving or maintaining Chartered Marketer status – The CIM are the only organisation with authority to award this elite status in recognition of professional excellence.