Communications, Media and Public Relations MA/PGDip
University of Leicester
Summary
Overview
This is for you if... you want the flexibility of studying by distance learning whilst gaining a thorough insight into the role of public relations and the media in contemporary society.
Description
The specialised modules in this programme are designed for those wishing to acquire detailed knowledge of the latest research into news access and journalistic practices, and on the growth, functioning and significance of PR in contemporary society. Modules will cover PR and propaganda; ‘spin’ and the role of public relations in political and commercial communication; PR and the new media; media management in times of conflict, PR and the promotional practices of special interest groups; NGOs and the news. There will be opportunities for regional specialisation and a chance to explore PR practices in a global context.
Course modules
- Key Issues and Approaches in Media Study
- Media History and Social Regulation
- Media in Global Context
- Communications and Globalization
- Investigating Media
- Media Industries: Convergence, Divergence
- Professional Practices
- Audience and Reception
- Journalism: News Access and Source Power
- Critical Public Relations: Contexts and Issues
Teaching and assessment methods
The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.
Requirements
At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered. You may be invited to submit an entry assignment in support of your application.
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