CIM Professional Diploma in Marketing

Focusing on marketing and management the CIM Professional Diploma in Marketing provides the operational and strategic skills required to manage the marketing function.

“I was impressed with the course director’s knowledge and the excellent support which was available throughout the duration of this qualification. The facilities of the training venue at Moor Hall also provided a relaxing yet focused environment for study.” Creative Designer, GEN II Head Office & IT Training Centre.

Courses start throughout the year - please enquire to find out more

What you will learn

• The marketing planning process, including how to evaluate and implement it in a range of marketing contexts and environments.
• How to develop and manage a brand and product portfolio in the context of your organisation's strategy and objectives.
• To recommend how a marketing function should be structured to deliver competitive advantage and organisational success.
• To identify the information needs of your organisation, the research required and the resources needed to support it.

What you will get

CIM Academy is the CIM’s own study centre, so you can expect the best tuition from both academics and real business practitioners. To support you through your studies you’ll get 24/7 access to CIMCity, our online learning community. As well as being able to collaborate with other delegates and our Expert Delivery Team, it hosts an extensive range of online tools, templates, podcasts and links to relevant reading that you can use in your workplace as well as in your assignments.

How it’s assessed

Three business related written assignments and a 3 hour exam.

Course units

• Delivering Customer Value through Marketing.
• Marketing Planning Process
• Managing Marketing.
• Project Management in Marketing.

Already studying?

If you are part way through studying the CIM Professional Diploma in Marketing with another study centre, you can transfer to study with CIM Academy with the modules passed still counted. Please contact us for more details.

Virtual learning (online)
Study from home or office, anywhere in the world with live sessions, tutorials and online coursework. This option is ideal if you are looking for a high level of support, but do not have the time or budget to travel to weekly classes. You will be required to read around the subject from books recommended by CIM. These are not included in the price of the course.

This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills and broaden their strategic perspective.