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CIM Introductory Certificate in Marketing

  • Price Enquire now for pricing information
    Financial options
  • Course type Distance learning course
  • Duration 15 Months, PartTime, FullTime
  • Qualification CIM Level 3 Introductory Certificate in Marketing
  • Awarded by CIM
  • i Tutor is available to students.


What the course is about

Marketing is about communicating the value of a company’s products or services to customers; building awareness and driving sales. It is an essential aspect of business and can make for an exciting, rewarding career.

The CIM Level 2 Certificate will give you a comprehensive introduction to the basic principles of Marketing, answering the question ‘what is marketing?’ in more depth, and developing the knowledge and skills required to secure a marketing support or entry level role.

Student quote

“I’m loving the course and the best thing is that at the end of it I’m going to have a qualification in the area I really want to work in.” – Sandra Reid

Who is it for?

Those who have little or no experience in marketing, and want both a comprehensive introduction to the field and a means by which to demonstrate their commitment to a career in the marketing to employers.


Course syllabus:

  • The role of marketing
  • The marketing mix
  • Service elements of the mix
  • Internal and external relationships
  • Maximising customer service relationships.


1 x exam – taken at an external test centre

1 x assignment – taken from home

What is included:

  • Printed course materials and online eBooks
  • One-to-one tutorial support
  • Regular live online classes
  • 24-hour access to the Virtual Learning Campus
  • Personalised individual study plan
  • Practice tests, class recordings and student forums
  • Specialist Career Management service
  • One year’s student membership with the CIM.

Why study with Home Learning College

  • Qualifications accredited by the leading industry professional bodies
  • Flexible online courses so there is no need to attend in person
  • 100% pass rate: for marketing courses since April 2013
  • Expert tutorial support from tutors experienced in the industry
  • One of the most successful online education platforms in the UK
  • All inclusive course package
  • Flexible payment options
  • Professional advice upon enrolment

Financial options

Choose from a range of flexible payment plans to fit your financial situation. You can split the cost of your course over 12 or 24 monthly payments, which means funding your course is easy and affordable

Class size

Assigned tutor who supports you one-to-one via phone and email 

About the CIM

The CIM is the world’s largest organisation for professional marketers, recognised globally as the leading professional body within the industry. CIM has over 60,000 members, individuals and businesses alike, looking to develop their marketing talent, gain CIM qualifications and achieve professional recognition.


There are no formal entry requirements for this course.  If English is not your first language, an IELTS 5.5 is required. 

Career path

A qualification from The Chartered Institute of Marketing - the world's largest professional marketing body - will open up a wide range of career opportunities by adding value to your CV and making it stand out to prospective employers. Study at this level also demonstrates commitment to and knowledge of the subject, and your drive for personal development.

Reed is acting as advertiser and not provider or reseller of this course. Your contract will be with the Course Provider directly and not with Reed. Your contract will be subject to the terms and conditions of the Course Provider. You have the opportunity to review these terms and conditions as we provide you with access to the Course Provider's website on a click through basis. Reed will not have any responsibility for the content of the course and/or the associated materials and you will have no contact with Reed. You should note the terms and conditions for access to the Course Provider's website and the terms of its privacy policy.

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Start dates


United Kingdom

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