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CIM Chartered Postgraduate Diploma in Marketing

The Chartered Institute of Marketing (CIM)

Summary

Price
Enquire to get more info on pricing
Study method
Classroom
Duration
10 months · Part-time or full-time
Qualification
No formal qualification
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Location & dates

Location

Address
SL6 9QH
United Kingdom
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Overview

Learn how to develop high level marketing strategy that delivers on your corporate objectives.

This qualification will show you how to develop a marketing strategy that provides the greatest growth opportunities for your organisation. You will learn how to evaluate the range of strategic marketing options that are available, and select the one that puts the customer and the market at the heart of your business.

Description

This course is delivered by CIMAcademy – The only study centre owned by The Chartered Institute of Marketing.

Courses start throughout the year - please enquire to find out more

 This is the highest level marketing postgraduate qualification from the CIM. It consists of two stages, and can lead to Chartered Marketer status.

Stage 1

Consists of 16 days training at Moor Hall (seven residential sessions) over 9-10 months. Upon completion you will gain the CIM Professional Postgraduate Diploma in Marketing.

Stage 2*

A new component that enables graduates of Stage 1 to progress their qualification to Chartered Marketer status. It involves a work-based assignment undertaken over 9 months.

What you will learn

  • Make the transition into strategic marketing management.
  • How to work more cross functionally at a senior management level.
  • How to make a contribution to the organisation's strategy and contribute to board decisions.
  • Ways of demonstrating leadership and influence.

What you will get

CIM Academy is the CIM’s own study centre, so you can expect the best tuition from both academics and real business practitioners. To support you through your studies you’ll get 24/7 access to CIMCity, our online learning community. As well as being able to collaborate with other delegates and our Expert Delivery Team, it hosts an extensive range of online tools, templates, podcasts and links to relevant reading that you can use in your workplace as well as in your assignments.

How it’s assessed

Three business related written assignments and a 3 hour exam.

Course units

  • Emerging Themes.
  • Analysis and Decision.
  • Marketing Leadership and Planning.
  • Managing Corporate Reputation. 

Residential (face-to-face)

(10 months) Seven Intensive (2-3 day) face-to-face workshops at Moor Hall, over a number of months that providing an in-depth exploration of ideas, alongside guided learning, ensuring you can draw on the experiences of other delegates. The price also includes selected core reading books and full board accommodation in an en-suite single study bedroom at Moor Hall

Who is this course for?

Ideal if you are a marketer currently working at, or aspiring to work at a strategic level. It is also suitable if you are looking to build on knowledge gained at the CIM Professional Diploma level.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing