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CIM Certificate in Professional Marketing (Digital Marketing)


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Summary

Price
£1,020 inc VAT
Finance options

Interest-free payment plans available

Study method
Online
Duration
15 months · Self-paced
Qualification
No formal qualification
Additional info
  • Exam(s) / assessment(s) not included in price, and must be purchased separately
  • Tutor is available to students

Overview

The CIM Level 4 Certificate in Professional Marketing (Digital Marketing) is a professional marketing qualification from the Chartered Institute of Marketing. It provides the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Marketing is a key driver of success in today's dynamic organisations. In studying this course, you will be given an insight into the marketing concepts and tools and how these are applied to deliver results.

Good communication skills are essential for today's marketers and this qualification will provide you with the skills you need to develop effective communication skills and build sustainable relationships.

Digital marketing is a constantly evolving and increasingly important element of modern marketing and this course will enable you to build essential skills in order to deliver enhanced marketing activities.

Description

Structure of Qualification

To achieve the CIM Level 4 Certificate in Professional Marketing (Digital Marketing), you will need to successfully complete the following three modules:

  1. Marketing
  2. Integrated Communications
  3. Digital Marketing

Each of these three modules has 15 credits, so the course is 45 credits in total. If you don't attain the full qualification, you can achieve a distinct, self-contained award for each module that you pass.

Our pass rate for CIM students in 2017 was 94% - based on Level 3 and Level 4 students' results for between April and December 2017 (covering all three assessment points for the year).

Who is this course for?

This course is ideal for aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

Career path

The typical job roles you could hold after completing this qualification include:

  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Executive
  • Assistant Marketing Manager

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.